供应链管理视域下农村电商物流发展路径研究  

Research on Development Path of Rural E-Commerce Logistics from the Perspective of Supply Chain Management

作　　者：朱晓芳[1] Zhu Xiaofang(School of Economics and Management,Yangtze University,Jingzhou Hubei 434020)

机构地区：[1]长江大学经济与管理学院,湖北荆州434020

出　　处：《山东纺织经济》2025年第3期1-4,共4页Shandong Textile Economy

摘　　要：随着互联网技术的飞速发展,电子商务已成为农村经济的重要组成部分,为农产品销售开辟了新渠道,促进了农村经济结构的优化升级。然而,农村电商物流作为衔接农产品生产端与消费端的核心纽带,却面临着诸多挑战。从供应链管理的视角出发,本文深入剖析了农村电商物流在基础设施、成本效率、人才管理和信息化水平等方面存在的困境,并提出了相应的对策建议。通过加强基础设施建设、优化成本控制、培养专业人才和推进信息化建设等措施,旨在促进农村电商物流的健康发展,为乡村振兴战略的实施提供有力支撑。With the rapid development of Internet technology,e-commerce has gradually become an important part of the rural economy,opening up new channels for the sale of agricultural products,and promoting the optimization and upgrading of the rural economic structure.However,as a key link connecting production and consumption,rural e-commerce logistics is facing many challenges.From the perspective of supply chain management,the paper deeply analyzes the difficulties of rural e-commerce logistics in infrastructure,cost efficiency,talent management and information level,and puts forward the corresponding solutions.By strengthening infrastructure construction,optimizing cost control,training professionals and promoting information construction,it aims to promote the healthy development of rural e-commerce logistics and provide strong support for the implementation of the strategy of rural revitalization.

关 键 词：供应链管理 农村电商 物流发展 困境分析 路径分析 

分 类 号：F303[经济管理—产业经济]