数字金融对消费市场下沉的影响:作用机制及政策理路  

The Impact of Vigorously Developing Digital Finance on the Sinking of the Consumer Market:Mechanism of Action and Policy Approaches

作　　者：潘锡泉[1] PAN Xiquan(Yinling College,Zhejiang Financial College,Hangzhou,Zhejiang 310018,China)

机构地区：[1]浙江金融职业学院银领学院,浙江杭州310018

出　　处：《金融教育研究》2025年第2期13-24,共12页Research of Finance and Education

基　　金：浙江省教育厅科研项目“大力发展数字金融对消费市场下沉的作用机制及政策路径研究”(202454167);浙江省哲学社会科学规划课题“共同富裕的理论内涵、统计测度及实现路径研究”(22NDJC192YB)。

摘　　要：当前经济格局下,推动消费市场下沉对扩大内需意义重大。立足数字金融视角,剖析我国消费市场下沉困境,包括宏观政策集成不足、供给侧失衡、消费者收入预期较低及金融支持薄弱等问题。深入探究数字金融作用机制,发现其通过金融普惠化、数字化驱动等多途径,提升消费体验、拓展消费群体,促进市场下沉,且实证表明该作用显著且具稳健性与区域异质性(东强西弱),还与收入等因素相关。从宏观政策与数字金融维度提出建议,前者聚焦增收、赋能与供给侧结构性改革,后者着力金融支撑、数字赋能与创新突破,旨在释放消费潜力,助力经济高质量发展。In the current economic context,promoting the sinking of the consumer market is of great significance for expanding domestic demand.From the perspective of digital finance,this study analyzes the difficulties in the sinking of China's consumer market,such as insufficient macro policy integration,supply-side imbalance,lowrevenue expectations,and weak financial support.It deeply explores the mechanism of digital finance and finds that it can enhance consumption experience,expand consumer groups and promote market sinking through various channels such as financial inclusion and digital driving;empirical evidence shows that this effect is significant,robust and has regional heterogeneity(stronger in the east and weaker in the west),and is also related to factors such as income.Then,suggestions are put forward from the dimensions of macro policy and digital finance,the former focuses on increasing income,empowering and supplying reform,while the latter focuses on financial support,digital empowerment and innovation breakthroughs,aiming to release consumption potential and contribute to high-quality economic development.

关 键 词：数字金融 消费市场下沉 作用机制 区域异质性 

分 类 号：F063[经济管理—政治经济学]