从感知到分享:SICAS模型引领下博物馆服务的创新实践  

From Perception to Sharing:Innovation of Museum Services Guided by SICAS Model

作　　者：黄梦君 杨晨璐 张杨 HUANG Mengjun;YANG Chenlu;ZHANG Yang(Wenzhou Polytechnic,325000 WenZhou Zhejiang;Quanzhou Normal University,362000 Quanzhou Fujian)

机构地区：[1]温州职业技术学院,浙江温州325000 [2]泉州师范学院,福建泉州362000

出　　处：《设计艺术研究》2025年第1期96-102,共7页Design Research

基　　金：2024年浙江省教育厅一般科研项目(Y202456660);2024年浙江省教育厅“访问工程师”校企合作项目(FG2024081);2023年温州博士创新站-温州市瓯海眼镜有限公司项目。

摘　　要：博物馆文化是人类智慧的结晶,体现了人类发展的进程,是人类社会发展过程中的珍藏。基于博物馆发展现状,以用户需求为核心导向,通过结合消费需求模型去探究温州博物馆的开发,为其发展提供全新的研究路径。通过采用SICAS模型去构建温州博物馆线上的发展模式,为线上的传播与发展提供了全新思路;为促进线下模式的同步发展,提供了多功能的服务系统与文创商店。目的是为了实现“用户―文化”的多元化的互动,进一步去增强用户的体验感。Museum culture is the crystallization of human wisdom which clearly refl ects the process of human development,and is a huge collection in the process of human social development.At this stage,based on the problems existing in the current development of museums,with the needs of users as the core orientation,the author explores the development of Wenzhou Museum by exploring user psychology and combining the model of user consumption demand,so as to provide a new path for the development of museums.In this paper,SICAS model is used to construct the development mode of Wenzhou Museum online,which provides a new idea for online communication and development.In order to promote the development of offl ine models,we also provide multi-functional service systems and cultural and creative product stores.The purpose is to realize the diversifi ed interaction of"user-culture"and further enhance the user's sense of experience.

关 键 词：博物馆文化 SICAS模型 体验服务系统 文创产品 

分 类 号：J5[艺术—艺术设计]