Z世代经典复合阅读:需求驱动下的多样化寻求行为研究  

Generation Z’s Hybrid Reading on Classics:Research on Variety-Seeking Behaviors Driven by Needs

作　　者：王旭婧 王祎 张宇 Wang Xujing;Wang Yi;Zhang Yu(Huaqiao University’s Library,Xiamen 361021,China;Huaqiao University’s School of Journalism&Communication,Xiamen 361021,China)

机构地区：[1]华侨大学图书馆,厦门361021 [2]华侨大学新闻与传播学院,厦门361021

出　　处：《文献与数据学报》2025年第1期86-101,共16页Journal of Library and Data

基　　金：国家社科基金高校思政课研究专项“两岸融合发展背景下大陆高校台湾学生历史认同及建构路径研究”(项目编号:23VSZ135)的研究成果之一。

摘　　要：[目的/意义]媒介进化促使复合阅读呈现,Z世代是经典复合阅读的有生力量。通过探索该群体的多层次阅读需求与多样化寻求行为,为未来分众阅读服务升级以及经典作品推广传播提供参考价值。[方法/过程]基于需求层次理论,采用混合研究方法,以半结构式访谈开展质性研究,构建Z世代经典复合阅读的“需求—满足”模型;通过问卷调查收集Z世代读者数据并开展量化研究,利用SPSS 26.0和AMOS 26.0进行数据分析和假设检验。基于研究结果提出服务策略。[结果/结论]在生理需求已满足的前提下,安全需求、爱与归属需求、尊重需求、认知需求、审美需求及自我实现需求,均对Z世代经典复合阅读的多样化寻求行为产生显著正向影响。多样化寻求行为与感知价值在Z世代的阅读需求与读者满足之间存在中介效应。[Purpose/Significance]The evolution of media has facilitated the emergence of hybrid reading,with Generation Z serving as a pivotal force in the promotion of classical hybrid reading.This study explores the multi-level reading needs and variety-seeking behaviors of this demographic,providing insights for the advancement of segmented reading services and the dissemination of classical works.[Method/Process]Grounded in the Hierarchy of Needs,this study employed a mixed-methods approach.A qualitative study was conducted through semi-structured interviews to construct a“Needs-Satisfaction”model of classic composite reading of Generation Z.Additionally,a quantitative study was performed by collecting data from Generation Z readers through surveys.Data analysis and hypothesis testing were conducted using SPSS 26.0 and AMOS 26.0.Based on the research findings,strategic recommendations for service enhancement are proposed.[Result/Conclusion]Given that physiological needs are met,security needs,belongingness and love needs,esteem needs,cognitive needs,aesthetic needs,and self-actualization needs had a significant positive impact on the variety-seeking behaviors of Generation Z in composite reading on classics.Furthermore,variety-seeking behaviors and perceived value mediated the relationship between the Generation Z’s reading needs and satisfaction.

关 键 词：复合阅读 经典阅读 Z世代 多样化寻求行为 马斯洛需求层次理论 

分 类 号：G252.17[文化科学—图书馆学]