宠物洗护香氛的创新路径研究  

Research on the Innovative Path of Pet Fragrance Products

作　　者：周婧 ZHOU Jing(Nanjing Petcareplus Technology co.,Ltd,Nanjing,Jiangsu 210017,China)

机构地区：[1]南京宠护佳信息科技有限公司,江苏南京210017

出　　处：《中国洗涤用品工业》2025年第4期41-47,共7页China Cleaning Industry

摘　　要：随着人宠关系的演变,宠物的角色地位和健康福祉日益受到重视。在精养趋势下,宠物洗护领域展现出蓬勃生机,但也面临巨大挑战。以宠物洗护香氛产品的增长路径为视角,通过分析新兴品牌采用“三段式评香法则”的实践案例,探讨宠物洗护香氛产品的市场现状、演进及其对人宠关系的影响;同时,研究其挑战、应对策略和创新路径。通过品牌实例,阐述宠物洗护香氛产品如何赢得市场,为从业者提供新策略视角和参考价值。With the evolution of human-pet relationships,the role of pets and their health and well-being have garnered increasing attention.Under the trend of refined pet care,the pet grooming and fragrance sector has shown vibrant growth while facing significant challenges.This study examines the current market landscape,evolution,and impact of pet grooming fragrances on human-pet relationships through the lens of emerging brands adopting the "Three-Stage Fragrance Evaluation Principle." It also explores the challenges,coping strategies,and innovation pathways in this field.By analyzing brand case studies,the research elucidates how pet grooming fragrances succeed in the market,offering new strategic insights and reference value for industry practitioners.

关 键 词：宠物洗护香氛 人宠亲密关系 宠物健康 宠爱香 

分 类 号：TQ649[化学工程—精细化工]