“非遗+旅游”模式下萧山翻九楼的旅游吸引力评估与可持续发展策略优化  

Evaluation of Tourism Attraction and Optimization of Sustainable Development Strategy for Fanjiu Lou in Xiaoshan under the"Intangible Cultural Heritage+Tourism"Model

作　　者：唐翠[1] TANG Cui(Jiaxing Vocational and Technical College,Jiaxing 314036,China)

机构地区：[1]嘉兴职业技术学院,浙江嘉兴314036

出　　处：《浙江体育科学》2025年第3期61-65,共5页Zhejiang Sport Science

摘　　要：文章聚焦于“非遗+旅游”模式下萧山翻九楼的发展,通过实地调研、游客访谈及案例分析等方法,对其旅游吸引力进行了全面评估,研究发现,萧山翻九楼作为国家级非遗项目,以其惊险刺激的高空杂技表演、悠久的历史文化内涵和独特的民俗宗教色彩展现出较高的旅游吸引力,能够吸引大量游客,尤其是对民俗文化感兴趣的群体。然而,当前也面临着传承人稀缺、表演场地受限、旅游开发程度不足等问题。基于此,文章提出了可持续发展策略优化建议,包括加强传承人培养与保护机制,确保技艺传承;创新旅游产品形式,如开发互动体验项目和文创产品;拓展宣传推广渠道,利用新媒体提升知名度;合理规划表演场地,提升游客接待能力等,以期实现萧山翻九楼在非遗与旅游融合发展中的可持续繁荣,为其他非遗项目的旅游开发提供借鉴。This article focuses on the development of Fanjiulou in Xiaoshan under the"intangible cultural heritage+tourism"model.Through field research,tourist interviews,and case analysis,a comprehensive evaluation of its tourism appeal was conducted.The study found that Fanjiulou in Xiaoshan,as a national intangible cultural heritage project,exhibits high tourism appeal with its thrilling high-altitude acrobatic performances,long historical and cultural connotations,and unique folk religious colors.It can attract a large number of tourists,especially those interested in folk culture.However,there are also problems such as scarce inheritors,limited performance venues,and insufficient tourism development.Based on this,this article proposes optimization suggestions for sustainable development strategies,including strengthening the mechanism for cultivating and protecting inheritors to ensure the inheritance of skills;Innovative forms of tourism products,such as developing interactive experience projects and cultural and creative products;Expand publicity and promotion channels,utilize new media to enhance visibility;Reasonably planning performance venues,improving tourist reception capacity,etc.,in order to achieve sustainable prosperity of Xiaoshan Fanjiulou in the integration of intangible cultural heritage and tourism development,and provide reference for the tourism development of other intangible cultural heritage projects.

关 键 词：萧山翻九楼 非遗 旅游 传承发展 

分 类 号：G80-05[文化科学—运动人体科学]