集体记忆下的南京博物院数字馆交互体验设计研究  

Research on Interactive Experience Design of Nanjing Museum Digital Library under Collective Memory

作　　者：姚江 贺晨欢 YAO Jiang;HE Chenhuan(Nanjing Institute of Technology Art and Design Institute,Nanjing 211167,China)

机构地区：[1]南京工程学院艺术与设计学院,南京211167

出　　处：《工业设计》2025年第4期113-116,共4页Industrial Design

基　　金：南京工程学院校级科研基金项目资助“交互式叙事理论下民俗文化形态传承与转化的策略研究”(YKJ202233);南京工程学院研究生科技创新基金项目“符号学视域下博物馆交互体验设计研究”(TB202517040)。

摘　　要：研究提出以集体记忆构建为基础的交互体验设计策略,旨在通过交互体验,提升用户在博物馆参观过程中的文化感知和体验满意度。以南京博物院数字馆为例,研究采用观察法、用户访谈和桌面研究等方法,对数字馆交互体验的现有模式、交互问题及用户体验需求进行多角度分析和考察。研究结果表明,通过优化交互体验形式、功能和场景,可以有效唤醒和激发用户在博物馆体验中的集体记忆,从而更深入地体验、感受和传播博物馆文化。This paper proposes an interactive experience design strategy based on collective memory construction,aiming to improve users'cultural perception and experience satisfaction during museum visits through interactive experience.Taking the Digital Museum of Nanjing Museum as an example,this paper adopts the methods of observation,user interview and desktop research to analyze and investigate the existing modes,interaction problems and user experience needs of the interactive experience of the digital museum from multiple perspectives.The research results show that by optimizing the form,function and scene of interactive experience,the collective memory of users in museum experience can be effectively awakened and stimulated,so as to experience,feel and spread the cultural of museums more deeply.

关 键 词：集体记忆 南京博物院 交互体验设计 数字馆 

分 类 号：G260[历史地理—考古学及博物馆学]