产品熟悉度对移位椅用户审美偏好影响研究  

Research on the Impact of Product Familiarity on Aesthetic Preferences of Transfer Chair Users

作　　者：徐菲 杜鹤民 窦世霖 XU Fei;DU Hemin;DOU Shilin(School of Design and Innovation,Shenzhen Technology University,Shenzhen 518000,China)

机构地区：[1]深圳技术大学创意设计学院,深圳518000

出　　处：《工业设计》2025年第4期151-154,共4页Industrial Design

摘　　要：在现代市场经济中,消费者的审美偏好在很大程度上影响着他们的购买决策。产品熟悉度作为一个重要的心理因素,对用户的审美偏好具有显著影响。移位椅作为现代生活中失能人群的重要辅助器具,文章结合眼动追踪技术与主观问卷调查,深入探讨了熟悉度对用户选择移位椅时的影响机制。通过实验记录和分析参与者干扰前后的眼动数据,并结合审美评价进行综合分析。结果表明,熟悉用户更容易被关键功能部件的设计吸引更多的注意,并获得更高的审美评价。文章研究期望为企业提供科学依据,帮助其更好地理解和满足消费者的审美需求,为工业设计提供有价值的参考。In modern market economy,consumers'aesthetic preferences greatly influence their purchasing decisions.Product familiarity,as an important psychological factor,has a significant impact on users'aesthetic preferences.As an important assistive device for people with disabilities in modern life,this article combines eye tracking technology and subjective questionnaire surveys to explore in depth the impact mechanism of familiarity on users'choice of a transfer chair.Through experimental recording and analysis of participants'eye movement data before and after interference,combined with aesthetic evaluation for comprehensive analysis.The results indicate that familiar users are more likely to be attracted to the design of key functional components and receive higher aesthetic evaluations.The article aims to provide scientific basis for enterprises,help them better understand and meet consumers'aesthetic needs,and provide valuable references for industrial design.

关 键 词：工业设计 产品熟悉度 移位椅 用户体验 审美偏好 眼动追踪 

分 类 号：TB472[一般工业技术—工业设计]