基于眼动追踪的真实与虚拟裤装设计要素分析  

Analysis of Real and Virtual Pants Design Elements Based on Eye Tracking

作　　者：赵丽妍[1] 吴昱慧 ZHAO Liyan;WU Yuhui(International Fashion Technology Institute,Zhejiang Sci-Tech University,Hangzhou 310018,China;School of Fashion,Zhejiang Sci-Tech University,Hangzhou 310018,China)

机构地区：[1]浙江理工大学国际时装技术学院,杭州310018 [2]浙江理工大学服装学院,杭州310018

出　　处：《工业设计》2025年第4期155-159,共5页Industrial Design

摘　　要：文章研究采用眼动追踪技术,结合实验与问卷调查,深入探究被试者观看真实裤装及虚拟裤装时的视觉行为,剖析二者设计要素,研究其在视觉吸引力、用户体验等层面的差异与互补,旨在揭示何种设计元素更有效地吸引用户注意力。结果显示,真实裤装和虚拟裤装在视觉吸引力上各有特色,且满足消费者需求的不同维度上各具优势。因此,服装设计师和品牌方应在虚拟裤装设计中融入更多实际穿着体验要素,在真实裤装设计中引入部分视觉吸引力强的创新元素,充分整合两种媒介优势,满足消费者多样化的需求与偏好。The article uses eye tracking technology,combined with experiments and questionnaire surveys,to deeply explore the visual behavior of participants when watching real pants and virtual pants,analyze the design elements of the two,and study their differences and complementarity in visual attractiveness,user experience,and other aspects,aiming to reveal which design elements are more effective in attracting user attention.The results show that real pants and virtual pants have their own unique visual appeal and advantages in meeting different dimensions of consumer needs.Therefore,fashion designers and brands should integrate more practical wearing experience elements into virtual pants design,introduce some visually appealing innovative elements into real pants design,fully integrate the advantages of both media,and meet the diverse needs and preferences of consumers.

关 键 词：工业设计 服装设计 眼动追踪技术 虚拟裤装 真实裤装 设计要素 

分 类 号：TB472[一般工业技术—工业设计]