基于ANP-TOPSIS模型的沙滩运动特色小镇竞争力提升路径探析  

Research on the Improvement Path of Competitiveness of Beach Sports Characteristic Towns Based on ANP-TOPSIS model

作　　者：甄兆冰 ZHEN Zhaobing(School of Physical Education,Ludong University,Yantai Shandong 264025,China)

机构地区：[1]鲁东大学体育学院,山东烟台264025

出　　处：《安徽体育科技》2025年第1期78-84,共7页Journal of Anhui Sports Science

基　　金：山东省社会科学规划研究项目,项目编号:23DTYJ02。

摘　　要：为了探索沙滩运动特色小镇竞争力提升路径,运用网络层次法从运用规模、服务水平、发展环境和创新水平四个方面对我国沙滩运动特色小镇竞争力指标确定了权重。并运用逼近理想解排序法对4所聚焦于不同类型的体育特色小镇竞争力进行排序。结果:沙滩运动特色小镇与其他类型体育小镇还存在着一定差距。结论:提升沙滩运动特色小镇的竞争力应从提升服务水平、增强自主创新能力、打造绿色环保运动环境以及融入沙滩文化元素四个方面入手。In order to explore the enhancement path of the competitiveness of beach sports characteristic towns,the network hierarchy method(ANP)is used to determine the weights of the competitiveness indicators of beach sports characteristic towns in China from four aspects:application scale,service level,development environment and innovation level.On this basis,this paper applies the Technique for Order Preference by Similarity to Ideal Solution(TOPSIS)to sort the competitiveness of four different types of sports characteristic town.Results:There is still a certain gap between the beach sports characteristic towns and other types of sports towns.It is determined that the four areas of increasing the competitiveness of beach sports characteristic towns are as follows:raising the standard of service,strengthening the capacity for autonomous innovation,developing a green and ecologically friendly sports environment,and incorporating elements of beach culture.

关 键 词：沙滩运动特色小镇 竞争力 ANP-TOPSIS 

分 类 号：G80-05[文化科学—运动人体科学]