网络与新媒体专业毕业设计的优化创新策略——基于LDA主题模型的文本挖掘  

Optimization and Innovation Strategies for Graduation Design of Network and New Media Major

作　　者：刘树林 温丽琼 LIU Shu-lin;WEN Li-qiong

机构地区：[1]广州华商学院传播与传媒学院 [2]暨南大学新闻与传播学院

出　　处：《新闻知识》2024年第11期81-87,96,共8页News Research

基　　金：广州华商学院2022年校级“质量工程”项目(项目编号:HS2022ZLGC52)的阶段性成果。

摘　　要：为了探究网络与新媒体专业毕业设计近三年的改革成效与优化创新策略,本文借助LDA主题模型对广州华商学院2022年至2024年的405份网络与新媒体专业毕业设计过程材料进行文本挖掘,总结了网络与新媒体专业毕业设计的改革成效,主要体现在三个方面:主题选择趋向丰富、内容服务于地方发展、材料归档更为规范;但也存在创新能力不足、专业特色不鲜明以及考核体系不完善等问题。未来,将从夯实基础能力、促进多方联动和多元主体评价三个层面进行优化创新,以期为网络与新媒体专业毕业设计改革提供借鉴。Based on text mining of 405 process materials from the network and new media major's graduation projects at Guangzhou Huashang College from 2022 to 2024,the research summarized the three aspects of the effectiveness of the project:the trend towards richer theme selection,content serving local development,more standardized material archiving and discusses problems such as insufficient innovation ability,unclear professional characteristics,and imperfect assessment system.It argues that in order to provide reference for the reform of graduation design in the field of network and new media,three measures should be carried out,they are strengthening basic capabilities,promoting multi-party linkage and evaluating multiple subjects.

关 键 词：网络与新媒体 毕业设计 改革成效 创新策略 文本挖掘 

分 类 号：G210[文化科学—新闻学] G642