“一带一路”倡议下中国茶文化对外传播分析  

An analysis on the external dissemination of Chinese tea culture under the“Belt and Road”initiative

作　　者：石瑞卿 张租成 马晓翠 SHI Ruiqing;ZHANG Zucheng;MA Xiaocui(Integrated Media Center in Weiyuan County,Weiyuan,748200;Turpan Municipal Party School,Turpan 838000;School of Management,Gansu Agricultural University Lanzhou 730070)

机构地区：[1]甘肃省渭源县融媒体中心,渭源748200 [2]新疆吐鲁番市委党校,吐鲁番838000 [3]甘肃农业大学管理学院,兰州730070

出　　处：《茶叶》2025年第1期31-36,共6页Journal of Tea

基　　金：2021年甘肃省哲学社会科学规划项目“各民族交往交流交融与基层社会治理共同体建设研究”(2021YB067);国家哲学社会科学基金项目“甘青川藏族聚居区民族交往交流交融和谐民族关系研究”(编号:2021BMZ044)的阶段性成果。

摘　　要：中国茶文化是中华优秀传统文化的重要组成部分,也是中华优秀传统文化的精神内核。以“一带一路”为契机推进中国茶文化的对外传播是实现中华优秀传统文化与世界各国文化交往交流、共融共享的一种体现。本文以文化传播学的相关理论为基础,对中国茶文化对外传播的实际情况以及对传播因素进行分析,并提出相应的茶文化传播策略。Chinese tea culture is not only a vital component of China′s excellent traditional culture but also embodies its spiritual essence.By leveraging the“Belt and Road”Initiative,promoting the global dissemination of Chinese tea culture reflects the exchange,integration,and sharing of China′s excellent traditional culture with other cultures worldwide.Grounded in relevant theories of cultural communication,this paper examines the current state and influencing factors of Chinese tea culture′s external dissemination and proposes corresponding strategies for enhancing its international communication.

关 键 词：一带一路 中国茶文化 对外传播 5W传播模式 

分 类 号：G249[文化科学]