新茶饮浪潮产生与发展的社会文化原因分析  

An analysis of social and cultural factors contributing to the emergence and evolution of the New-style tea drinking trend

作　　者：齐双阳 谭斯颖 QI Shuangyang;TAN Siying(Chongqing Intangible Cultural Heritage Research Center,Chongqing University of Arts and Sciences,Yongchuan 402160,China;School of Cultural Communication and Design,Chongqing University of Arts and Sciences,Yongchuan 402160,China)

机构地区：[1]重庆文理学院重庆市非物质文化遗产研究中心 [2]重庆文理学院文化传播与设计学院

出　　处：《茶叶》2025年第1期44-47,共4页Journal of Tea

基　　金：重庆市大学生创新训练计划市级一般项目“重庆传统茶产业在‘新茶饮’浪潮中的突围与发展”(S202310642041)。

摘　　要：近年来,新茶饮引发了大量的关注,已经成为了热门的社会文化现象。新茶饮浪潮的形成是多方面因素共同作用的结果,包括消费升级、健康意识、创新营销、品牌推广、休闲社交文化等。这些因素共同推动了新茶饮在市场上的崛起和受欢迎程度的提升。文章旨在探寻新茶饮及其形成原因,为新茶饮的相关研究与应用提供一些浅薄的借鉴。In recent years,the emergence of new-style tea drinks has garnered significant attention and become a prominent social and cultural phenomenon.The rise of this trend can be attributed to various factors such as consumer upgrading,health consciousness,innovative marketing strategies,brand promotion efforts,leisurely social culture,among others.Collectively,these factors have contributed to the growing popularity of new-style tea drinks in the market.This paper aims to explore the formation reasons behind this trend while providing some preliminary insights for future research on and application of new-style tea drinks.

关 键 词：新茶饮 社会文化现象 历史文化 社会发展 

分 类 号：TS275.2[轻工技术与工程—农产品加工及贮藏工程]