新型主流媒体公信力现状的实证测评  

An Empirical Evaluation of the Current Status of Credibility of New Mainstream Media

作　　者：强月新 胡阳[3,4] Qiang Yuexin;Hu Yang(Wuhan University;Minjiang University)

机构地区：[1]武汉大学媒体发展研究中心 [2]武汉大学新闻与传播学院,湖北武汉430072 [3]闽江学院新闻传播学院 [4]闽江学院福建省社科研究基地福建数字传媒经济研究中心,福建福州350100

出　　处：《新闻与传播评论》2025年第3期61-76,共16页Journalism & Communication Review

基　　金：国家社会科学基金重大招标项目(20&ZD316);闽江学院引进人才预研项目(MJY25012)。

摘　　要：以国家社科基金重大项目“社会转型期新型主流媒体公信力研究”的全国性调查数据为依托,从新型主流媒体公信力的整体评价状况和新型主流媒体公信力评价的影响因素两方面入手,对现阶段我国新型主流媒体的公信力进行调研分析。研究发现:第一,总体而言,新型主流媒体公信力处于较高水平,中央级新型主流媒体公信力优势始终显著,且“央愈强,地愈弱”的动态格局拟成未来趋势;第二,“行业定力”维度的较低评价反映了专业权威取向对算法与平台逻辑的短暂不适应;第三,青年学生群体的公信力打分相对较低,这是一种特定的群体心态在公信力上的反映,但也与新型主流媒体“破圈”能力不足有关;第四,整体来看,社会化媒体使用对新型主流媒体公信力评价存在正向影响,意味着新型主流媒体十年来的“借船出海”卓有成效。Based on the national survey data from the major project “Research on the Credibility of New Mainstream Media during the Social Transformation Period” funded by the National Social Science Fund,this study conducts a research analysis on the credibility of new mainstream media in China at this stage from two aspects:the overall evaluation of the credibility of new mainstream media and the influencing factors of the credibility evaluation.The study found that,overall,the credibility of new mainstream media is at a high level,and the credibility advantage of central-level new mainstream media has always been significant,with a dynamic pattern of “the stronger the central,the weaker the local” likely to be a future trend.Secondly,the low evaluation of the “industry stability” dimension reflects the temporary discomfort of professional authority orientation with algorithm and platform logic.Thirdly,the relatively low credibility scores from the youth student group reflect a specific group mentality in terms of credibility,but it is also related to the insufficient “breaking circle” ability of new mainstream media.Fourthly,overall,the use of social media has a positive impact on the evaluation of the credibility of new mainstream media,indicating that the “hitchhiking-to-go-to-sea” strategy of new mainstream media over the past decade has been very effective.

关 键 词：新型主流媒体 公信力 社会化媒体使用 

分 类 号：G210[文化科学—新闻学]