论受众商品价值及其“活动力”本质  

Analysis of Value of the Audience Commodity and Its Essence “Activity Capacity”

作　　者：张江浩 姜飞[2] Zhang Jianghao;Jiang Fei(Beijing Foreign Studies University;University of Chinese Academy of Social Sciences)

机构地区：[1]北京外国语大学国际新闻与传播学院,北京100081 [2]中国社会科学院大学,北京102488

出　　处：《新闻与传播评论》2025年第3期77-89,共13页Journalism & Communication Review

基　　金：河北省哲学社会科学规划办支持课题(HB19XW017)。

摘　　要：受众商品论作为达拉斯·斯迈思对大众传媒行业的唯物主义分析,一经提出后国内外学者研究层出不穷,广泛用以批判信息传播背后权力的不平等和受众商品化的异化现象。然而,受众商品价值及本质等核心问题仍有待解决。在受众商品形成的两个普遍性阶段中,受众劳动力生产和再生产是受众商品形成的矛盾所在,而受众的劳动力来源于受众的“活动力”。在“活动力”范畴下,受众活动、劳动借由注意力辩证运动。受众商品中蕴含“活动力”使得受众商品的价值无法计算,却正因这一本质特点,受众商品论不仅在数智时代仍有极强的生命力,而且在整个人类活动、劳动和自我发展的历史进程中具有现实意义与价值关怀。Audience Commodity is a materialistic analysis of the mass media industry.Many scholars had been studying it after this theory was put forward by Dallas Smythe.Audience Commodity is widely used for criticizing the inequality of power behind the communication and audience dissimilation.However,the core problems that the value and essence of the audience commodity still need to be solved.In the two general stages of the audience commodity forming,production and reproduction of audience labour force is the contradiction.The “Activity Capacity” is the source of labor force of audience.From the perspective of “Activity Capacity”,activity and labor of audience tend to be dialectical unity by attention.Although it makes the value of the audience commodity cannot be calculated that the audience commodity contains “Activity Capacity”,Audience Commodity,because of this essence,not only has strong vitality in the age of digital intelligence,but also has the value care and realistic meaning in the entire history of human activity,labor and development.

关 键 词：受众商品论 受众商品化 受众商品价值 活动力 传播政治经济学 

分 类 号：G206[文化科学—传播学]