基于情感计算的消费体验数字化表征技术研究  

Research on Digital Characterization Technology for Consumption Experience Based on Affective Computing

作　　者：陈芳锐 胡月航 尹志豇 田原 赵一鸣 CHEN Fangrui;HU Yuehang;YIN Zhijiang;TIAN Yuan;ZHAO Yiming(China Tobacco Yunnan Industrial Co.,Ltd.,Kunming 650024,China;Beijing Yuanshan Intelligent Technology Co.,Ltd.,Beijing 100102,China)

机构地区：[1]云南中烟工业有限责任公司,云南昆明650024 [2]北京远舢智能科技有限公司,北京100102

出　　处：《现代信息科技》2025年第7期129-132,共4页Modern Information Technology

摘　　要：消费者对产品的体验感受是产品设计的重要依据。由于消费体验难以量化表征,导致产品设计目标和评价依据模糊不清。以卷烟包装消费体验为研究对象,采集消费者评论数据,研究基于朴素贝叶斯的文本情感计算方法,运用消费体验情感分值定量表征消费者对产品的体验感受;并进一步从“积极”和“消极”两个方面挖掘消费体验关键词,帮助研发人员准确把握消费者对产品的体验评价及建议,为产品研发以及产品升级改造提供具象化的设计目标和评价依据。The consumers'experience and feelings are an important basis for product design.Because the consumption experience is difficult to quantitative characterization,the product design objectives and evaluation criteria are unclear.By taking the cigarette packaging consumption experience as the research object,the consumer review data are collected,and the text affective computing method based on Naive Bayes is studied.The consumption experience affective score is used to quantitatively characterize the consumer's experience of the product.Furthermore,the key words of consumption experience are excavated from two aspects of“positive”and“negative”,to help R&D personnel accurately grasp consumers'experience evaluations and suggestions on products,providing concrete design objectives and evaluation basis for product development and product upgrading.

关 键 词：情感计算 消费体验 数字化表征 

分 类 号：TP391[自动化与计算机技术—计算机应用技术]