自然旅游地游客恢复性环境感知对重游意愿的影响机制研究——以重庆金佛山景区为例  

Influence mechanism of tourists'restorative environmental perception on revisit intention in natural tourism destinations:a case of Jinfo Mountain Scenic Area in Chongqing

作　　者：朱姚 王昕[1] 田娟 ZHU Yao;WANG Xin;TIAN Juan(School of Geography and Tourism,Chongqing Normal University,Chongqing 401331,China)

机构地区：[1]重庆师范大学地理与旅游学院,重庆401331

出　　处：《河北省科学院学报》2025年第2期70-77,共8页Journal of The Hebei Academy of Sciences

基　　金：国家社会科学基金项目(18XSH013);重庆市教育科学规划课题(K22YC205040)。

摘　　要：随着现代社会压力加剧,自然旅游地恢复性环境价值凸显。以刺激-机体-反应(S-O-R)模型为框架,通过对重庆金佛山景区游客问卷数据,分析游客恢复性环境感知对重游意愿的影响机制及积极情绪的中介作用。结果显示:①恢复性环境感知显著正向影响积极情绪与重游意愿,对前者效应更强;②积极情绪起部分中介作用;③情感类恢复性感知对行为驱动最显著。建议自然旅游地优化景观设计、开发沉浸式体验项目,通过情绪管理增强游客忠诚,破解“高资源价值-低重游率”矛盾,助力可持续发展。Amid rising societal stress,natural destinations'restorative value gains prominence.Grounded in the Stimulus-Organism-Response(S-O-R)framework,this study examines how tourists'restorative environmental perception(REP)influences revisit intention,and the mediating role of positive emotions,using the questionnaires data from Jinfo Mountain Scenic Area(a UNESCO World Heritage Site in Chongqing,China).Key findings:①REP significantly enhances positive emotions and revisit intention,with stronger effects on the former.②Positive emotions play a partial mediating role.③Emotion-driven REP most strongly drives behavioral outcomes.Practical implications suggest optimizing landscape design,developing immersive experiences,and enhancing emotional engagement to boost loyalty,addressing the"high value-low revisit"paradox for sustainable governance.

关 键 词：恢复性环境感知 重游意愿 积极情绪 S-O-R模型 

分 类 号：F590.63[经济管理—旅游管理]