中国康养旅游网络关注度的时空演变及影响因素研究  

Spatiotemporal evolution and influencing factors of network attention to health and wellness tourism in China

作　　者：刘梦云 赵苓梦 LIU Mengyun;ZHAO Lingmeng(Zhaotong University,Zhaotong Yunnan 675000,China)

机构地区：[1]昭通学院,云南昭通675000

出　　处：《河北省科学院学报》2025年第2期85-93,共9页Journal of The Hebei Academy of Sciences

摘　　要：康养旅游网络关注度可以反映康养旅游的影响力,是评估康养旅游推广度和知名度的重要方式。本文利用赫芬达尔-赫希曼指数、季节性集中指数、地理集中指数和地理探测器分析了2017—2022年中国康养旅游网络关注度的时空分布特征及影响因素。结果表明:①2017—2022年康养旅游网络关注度总体呈波动上升趋势,季节关注度差异逐渐增大,日关注度集中在11点和15点;②空间分布地域分异明显,呈现出由东部沿海地区向西部波动递减的格局;③康养旅游关注度在时间上变化的核心影响因素是康养旅游曝光量、互联网普及率及医疗质量,在空间变化的核心影响因素是城市发展水平、65岁及以上年龄人口占比和医疗质量。Network attention of health and wellness tourism reflects its influence and serves as a crucial indicator for evaluating its promotion and popularity.This paper employs the Herfindahl-Hirschman Index(HHI),Seasonal Concentration Index(SCI),Geographic Concentration Index(GCI),and Geodetector to analyze the spatiotemporal distribution characteristics and influencing factors of network attention on health and wellness tourism in China from 2017 to 2022.The results show that:①From 2017 to 2022,the overall network attention on health and wellness tourism exhibited a fluctuating upward trend,with the disparity in seasonal attention gradually increasing,and daily attention concentrated at 11:00 and 15:00.②The spatial distribution shows significant regional differentiation,presenting a pattern of fluctuating decrease from the eastern coastal areas towards the west.③The core influencing factors on temporal changes in health and wellness tourism attention are the exposure of health and wellness tourism,internet penetration rate,and medical quality.The key influencing factors of spatial change are the level of urban development,the proportion of the population aged 65 and above,and medical quality.

关 键 词：康养旅游 网络关注度 时空演变 影响因素 

分 类 号：F592[经济管理—旅游管理]