乡村振兴战略背景下广西壮族“那”文化的数字化传播与创新发展研究  

On the Digital Dissemination and Innovative Development of Guangxi's Zhuang"Na"Culture under Rural Revitalization Strategy

作　　者：罗忠丽 宁静 LUO Zhongli;NING Jing

机构地区：[1]广西农业职业技术大学人文与艺术学院,南宁530007

出　　处：《智慧农业导刊》2025年第8期10-14,共5页JOURNAL OF SMART AGRICULTURE

基　　金：2023年度广西哲学社会科学研究外语学科专项课题(23WYL008);2023年度广西农业职业技术大学校级科研项目(XSK2303)。

摘　　要：该文以乡村振兴战略为背景,聚焦于广西壮族“那”文化的数字化传播与创新发展,力图推动广西壮族“那”文化在新时代语境中的传承与保护,同时促进乡村经济与社会的深度融合。研究通过文献综述、实地调研与案例分析,系统梳理“那”文化数字化传播与创新发展的价值意蕴及当前存在的主要问题,指出资源开发深度不足、传播形式单调以及协作机制缺失等障碍。研究结果表明,数字化技术能够赋予“那”文化新的表现形式,多样化传播手段可显著提升其影响力,使其更广泛融入乡村振兴实践。针对上述问题,该文提出一系列具体策略,包括加大数字基础设施投入,运用VR、AR等先进技术丰富文化展示方式,推动短视频、直播等新媒体形式在传播过程中的应用,并建立政产学研合作机制以激发创新潜力。研究认为,数字化传播实践展示“那”文化在现代化保护与传承中的新方向,为乡村经济结构调整提供独特路径,同时也为其他少数民族文化的数字化发展提供新的视角。Based on the Rural Revitalization Strategy,this paper focuses on the digital dissemination and innovative development of Guangxi Zhuang"Na"culture,striving to promote the inheritance and protection of Guangxi Zhuang"Na"culture in the context of the new era,and at the same time promote the deep integration of rural economy and society.Through literature review,field research and case analysis,the research systematically sorted out the value implications and current main problems of the digital communication and innovative development of"Na"culture,and pointed out obstacles such as insufficient depth of resource development,monotonous communication forms and lack of collaboration mechanisms.The research results show that digital technology can give"Na"culture new forms of expression,and diversified communication methods can significantly enhance its influence and make it more widely integrated into rural revitalization practice.In response to the above problems,this paper proposes a series of specific strategies,including increasing investment in digital infrastructure,using advanced technologies such as VR and AR to enrich cultural display methods,promoting the application of new media forms such as Short Video and live broadcasts in the communication process,and establishing a government-industry-research cooperation mechanism to stimulate innovation potential.The research believes that the practice of digital communication demonstrates the new direction of"Na"culture in the protection and inheritance of modernization,provides a unique path for the adjustment of rural economic structure,and also provides a new perspective for the digital development of other ethnic minority cultures.

关 键 词：乡村振兴战略 广西壮族 数字化传播 文化创新 “那”文化 

分 类 号：F321.32[经济管理—产业经济]