抖音短视频农业技术推广模式探析  

An Analysis of Agricultural Technology Promotion Models in TikTok Short Video

作　　者：韩善红 徐敏权[1] 李进 孙潇潇 何宁秀 刘晓鹏[1] HAN Shanhong;XU Minquan;LI Jin

机构地区：[1]连云港市农产品质量监督检验测试中心,江苏连云港222001 [2]连云港市农业对外经济合作中心,江苏连云港222001 [3]连云港市农村能源环境保护办公室,江苏连云港222001 [4]连云港市耕地质量保护站,江苏连云港222001

出　　处：《智慧农业导刊》2025年第8期19-22,共4页JOURNAL OF SMART AGRICULTURE

摘　　要：随着信息技术的发展,抖音短视频信息技术平台在农业技术推广方面得到广泛应用。该文通过调研分析的方法,调研传统农业技术推广领域的不足、抖音短视频在农业技术推广中存在的问题以及应用的可行性,旨在提高农业技术推广效率。通过抖音短视频的农业技术推广模式,解决农业技术推广领域技术推广人员配备不足、相关推广项目资金有限、传播受众人员不多等问题,能够有效填补农业技术推广领域的不足,并提高农业技术推广的效率以及农业技术的应用效果。With the development of information technology,the TikTok Short Video information technology platform has been widely used in agricultural technology promotion.Through research and analysis methods,this paper investigates the shortcomings in the field of traditional agricultural technology promotion,the problems existing in TikTok Short Video in agricultural technology promotion and the feasibility of application,aiming to improve the efficiency of agricultural technology promotion.Through the agricultural technology promotion model of TikTok Short Video,we can solve the problems of insufficient allocation of technical promotion personnel in the field of agricultural technology promotion,limited funds for related promotion projects,and small communication audiences,which can effectively fill the deficiencies in the field of agricultural technology promotion and improve the efficiency of agricultural technology promotion and the application effect of agricultural technology.

关 键 词：农业技术推广 抖音 可行性 问题 建议 

分 类 号：S-1[农业科学]