高校图书馆智慧服务对阅读推广活动的创新影响研究  

Research on the innovative impact of smart services in university libraries on reading promotion activities

作　　者：石太平 石东波 SHI Taiping;SHI Dongbo(Library,Guizhou Medical University,Guiyang 560001,China)

机构地区：[1]贵州医科大学图书馆,贵州贵阳560001

出　　处：《江苏科技信息》2025年第7期89-95,共7页Jiangsu Science and Technology Information

摘　　要：在数智时代背景下,高校图书馆智慧服务的构建对提升阅读推广活动的创新度具有重要意义。文章旨在探讨高校图书馆智慧服务对阅读推广活动创新度的影响。通过随机抽样方法,选取了257名不同学院、不同年级的学生作为样本,采用现场打分的形式收集数据。研究将智慧服务分为在线资源丰富度、智能化服务工具、个性化推荐效果和用户满意度4个自变量,阅读推广活动创新度作为因变量。利用SPSS 27.0软件进行多元线性回归分析,结果显示,在线资源丰富度、智能化服务工具和个性化推荐效果对阅读推广活动创新度有显著正向影响,而用户满意度的影响不显著。共线性诊断表明,自变量之间不存在严重的共线性问题。研究结论为高校图书馆智慧服务的改进和创新提供了数据支持和策略建议,强调了在线资源、智能化工具和个性化推荐在提升阅读推广活动创新度中的关键作用。In the context of the digital age,the construction of intelligent services in university libraries is of great significance for enhancing the innovation of reading promotion activities.This study aims to explore the impact of smart services in university libraries on the innovation level of reading promotion activities.257 students from different colleges and grades were selected as samples through random sampling method,and data was collected through on-site scoring.The study divides smart services into four independent variables:online resource richness,intelligent service tools,personalized recommendation effectiveness,and user satisfaction,with reading promotion activity innovation as the dependent variable.Using SPSS 27.0 software for multiple linear regression analysis,the results showed that online resource richness,intelligent service tools,and personalized recommendation effects have a significant positive impact on the innovation of reading promotion activities,while the impact on user satisfaction is not significant.The collinearity diagnosis indicates that there is no serious collinearity issue between the independent variables.The research conclusion provides data support and strategic suggestions for the improvement and innovation of smart services in university libraries,emphasizing the key role of online resources,intelligent tools,and personalized recommendations in enhancing the innovation of reading promotion activities.

关 键 词：高校图书馆 智慧服务 阅读推广活动 创新度 

分 类 号：G258.6[文化科学—图书馆学]