数字图像叙事的设计流程及其修辞策略  

The Design Process of the Digital Image Narrative and Its Rhetorical Strategy

作　　者：林振文[1] LIN Zhen-wen(Xiamen Institute of Software Technology,Xiamen Fujian 361024,China)

机构地区：[1]厦门软件职业技术学院软件工程学院,福建厦门361024

出　　处：《齐齐哈尔大学学报(哲学社会科学版)》2025年第3期139-142,共4页Journal of Qiqihar University(Philosophy & Social Science Edition)

摘　　要：数字图像叙事的设计流程包括以叙事设计组织数据结构,显示数字洞察功能;以信息特点构建叙述层次,提升叙事流畅程度;以信息转化反映故事形态,优化叙事表达成效;以人的反馈改造设计链条,确保叙事目标达成等方面。数字图像叙事的修辞手法包括夸张、在场、象征、互文等。具体实践策略为设计超出客观现实比例的符码意象,彰显图像叙事特点;创建脱离现实空间限制的互动场域,达成视觉劝说效果;借助本体喻体要素之间的相通特征,突出强烈叙事情感;巩固视觉符号互动的逻辑关系链条,打通多重对话端口。Digital image namative includes organizing the data structure by narrative design,displaying the digital insight function;constructing the narrative level with the information characteristics,reflecting the story form through information transformation,optimizing the narrative expression effect;transforming the design chain with human feedback to ensure the achievement of the narrative goal.The rhetorical devices of digital image narrative include exaggeration,presence,symbol and intertext.The specific practice strategy is to design code images beyond the objective reality proportion to highlight the characteristics of image narrative;create interactive fields separated from the limitation of real space,achieve the visual persuasion effect;with the interlinked characteristics between the physical elements,highlight the strong narrative emotion;consolidate the logical chain of visual symbol interaction and open up multiple dialogue ports.

关 键 词：数字媒介 文本形式 设计流程 修辞策略 

分 类 号：G210.7[文化科学—新闻学]