对近十年来中国旅游电子商务研究述评与展望  

Review and Prospect of China's Tourism E-commerce Research in the Past Decade

作　　者：刘鑫 廖平 Liu Xin;Liao Ping(Guangzhou Business School,Guangzhou 510000)

机构地区：[1]广州工商学院商学院,广州510000

出　　处：《北方经贸》2025年第4期63-67,共5页Northern Economy and Trade

摘　　要：运用Cite Space软件对近十年旅游电子商务文献进行梳理,研究发现国内旅游电子商务研究在发文量上呈波动上升趋势,研究主题和研究内容具有很强的时代性;在研究力量上,核心研究机构和作者已经成型,但发文量和合作紧密度仍需提升;在研究热点上,学者们主要关注旅游电子商务、乡村旅游等;研究方向集中在旅游电子商务、乡村旅游、旅游信息化、人才需求四方面;乡村旅游、乡村振兴、精准扶贫是未来研究前沿。Using Cite Space software,a literature review on tourism e-commerce in the past decade was conducted.The study found that domestic research on tourism e-commerce has shown a fluctuating upward trend in terms of publication volume,and the research topics and content have strong contemporaneity;In terms of research strength,core research institutions and authors have been formed,but the number of publications and the degree of cooperation still need to be improved;In terms of research hotspots,scholars mainly focus on e-commerce,tourism,rural tourism,etc;The research focuses on four aspects:tourism e-commerce,rural tourism,tourism informatization,and talent demand;Rural tourism,rural revitalization,and targeted poverty alleviation are the forefront of future research.

关 键 词：Cite Space 旅游电子商务 研究现状 发展趋势 

分 类 号：F062[经济管理—政治经济学]