中国舞龙舞狮网络关注度的时空特征及影响因素  

Spatio-temporal Characteristics and Influencing Factors of Internet Attention to Chinese Dragon and Lion Dance Networks

作　　者：孔丽 田祖国[1] Kong Li;Tian Zuguo(School of Physical Education,Hunan University,Changsha Hunan 410082,China)

机构地区：[1]湖南大学体育学院,湖南长沙410082

出　　处：《武术研究》2025年第4期121-124,共4页Wushu Studies

基　　金：教育部哲学社会科学后期资助重大项目,中国式现代化进程中大学体育课程思政理与路,编号:23JHQ020。

摘　　要：数字化时代,线上关注度成为衡量社会现象或文化活动受欢迎程度的重要指标,通过网络数据深度探究中国舞龙舞狮的发展全貌具有重要意义。文章运用数理统计法和GIS技术,以百度指数为网络关注度指标,对2010年-2023年中国舞龙舞狮的时空分布特征及影响因素进行分析。研究结果显示,在时间分布上,中国舞龙舞狮网络关注度总体时序特征呈增长趋势,以2013和2019年为主要分界点,形成缓慢、快速、波动增长期;在传统节日中,如,元宵节、春节期间关注度显著上升;节假日关注度较工作日及周末高;在空间分布上,东部沿海地区高于中西部地区,省域差异呈倒U型。影响因素包括“非遗”项目、网民基数、赛事活动和教育水平等,同时地方政策也起到较强的推动作用。In the digital era,online attention has become an important indicator of the popularity of social phenomena or cultural activities,and it is of great significance to explore the development of Chinese dragon and lion dances in depth through online data.The study adopts mathematical statistics and GIS technology,and uses Baidu index as the online attention indicator to analyze the temporal and spatial distribution characteristics and influencing factors of Chinese dragon and lion dances from 2010 to 2023.The results of the study show that in terms of temporal distribution:the network attention of Chinese dragon and lion dance in the overall chronological characteristics of the growth trend,with 2013 and 2019 as the main demarcation point,forming a period of slow,rapid and fluctuating growth;in traditional festivals,such as the Lantern Festival and the Spring Festival,the attention increases significantly;the attention on holidays is higher than that on weekdays and weekends;in terms of spatial distribution,the eastern coast is higher than that in central and western parts of the country,and the differences between provinces and regions in an inverted U-shaped evolution.Influencing factors include non-heritage programs,netizen base,events and education level,while local policies also play a strong role in promoting the program.

关 键 词：舞龙舞狮 时空特征 网络关注度 影响因素 

分 类 号：G85[文化科学—民族体育]