数字经济赋能广西户外运动和助推乡村旅游发展研究  

Digital Economy Empowering Outdoor Sports and Promoting the Integrated Development of Rural Tourism

作　　者：徐彬超[1] 李明[1] 潘彦宏[1] 谢羡芝[1] Xu Binchao;Li Ming;Pan Yanhong;Xie Xianzhi(Hezhou University,Hezhou Guangxi 542899,China)

机构地区：[1]贺州学院,广西贺州542899

出　　处：《武术研究》2025年第4期141-143,共3页Wushu Studies

基　　金：2023年广西哲学社会科学研究课题,编号:23FTY011;2023年广西高校中青年教师科研基础能力提升项目,编号:2023KY0722。

摘　　要：文章运用文献资料法、实地调查法和问卷调查法等研究方法,对广西民族地区数字经济赋能户外运动和乡村旅游发展进行分析。调研发现,广西利用数字技术促进户外运动和乡村旅游的潜力巨大;数字经济为户外运动和乡村旅游发展提供了广阔平台;丰富乡村旅游的内涵与形式;带动当地经济的增长与就业的增加;促进民族文化的传承与创新,并提出发展策略。By using the methods of literature review,field investigation,questionnaire survey,interview and case analysis,this paper analyzes the digital economy empowering outdoor sports and promoting the integrated development of rural tourism in Guangxi ethnic areas.It is found that the mode of using digital technology to promote outdoor sports and rural tourism in Guangxi has great potential and positive effects;Digital economy provides a broad platform for the integration of outdoor sports and rural tourism;Enrich the connotation and form of rural tourism;Drive the growth of local economy and increase employment;Promote the inheritance and innovation of national culture.However,there are still outdoor sports and the integration of rural tourism resources is not strong;Digital technology+outdoor sports+rural tourism brand building needs to be strengthened;The integrated policy leadership and financial support need to be improved and propose strategies.

关 键 词：数字经济 户外运动 乡村旅游 

分 类 号：G812[文化科学—体育学]