数字经济时代省属本科院校“新商科”人才培养模式探讨  

Exploring the"New Business"Talent Cultivation Model in Provincial Undergraduate Colleges in the Digital Economy Era

作　　者：张辉 刘姣华 徐文婷 ZHANG Hui;LIU Jiao-hua;XU Wen-ting;无(School of Business and Management,Hubei Engineering University,Xiaogan,Hubei 432000,China;College of Technology,Hubei Engineering University,Xiaogan,Hubei 432000,China)

机构地区：[1]湖北工程学院经济与管理学院,湖北孝感432000 [2]湖北工程学院新技术学院,湖北孝感432000

出　　处：《湖北职业技术学院学报》2025年第1期27-32,共6页Journal of Hubei Polytechnic Institute

基　　金：湖北本科高校省级教学改革研究项目“省属本科院校‘新商科’人才培养模式实践研究”(项目编号:2023463);湖北工程学院新技术学院校级教学改革研究项目“数智化时代应用型高校营销专业创新创业人才培养路径研究”(项目编号:2023JY05);湖北高校省级教学研究项目“基于OBE理念的地方高校应用型人才培养目标及其实现路径研究”(项目编号:2022417)的阶段性研究成果。

摘　　要：定位于“应用型”“地方性”的省属本科院校应积极顺应时代潮流,立足地方商情,将新格局、新知识、新思维、新技术融入商科教育体系,培育具有跨学科复合性、实践能力强、有创新精神和国际视野的“新商科”人才。在梳理数字经济时代“新商科”人才培养模式特点及要求的基础上,基于省属院校当前商科人才培养的优劣势,从课程建设、实践教学、产教融合、师资建设等方面探讨数字经济时代“新商科”人才培养模式。Provincial undergraduate colleges characterized by their applied focus and regional orientation should actively adapt to the trends of the era by rooting their strategies in local business realities.These institutions are encouraged to integrate new structures,new knowledge,new thinking and new technologies into the business education system,cultivating"new business"talents who possess interdisciplinary complexity,strong practical abilities,innovative spirits,and international perspectives.This paper discusses the cultivation model of"new business"talents based on the strengths and weaknesses of business talent cultivation in provincial colleges.It explores aspects such as curriculum design,practical teaching,integration of industry and education and faculty development.

关 键 词：省属高校 新商科 人才培养模式 

分 类 号：G642[文化科学—高等教育学]