生理周期对女性新奇食物偏好的影响:感知食物短缺的中介机制  

The effects of the menstrual cycle on women’s novel food preferences:The mechanism of food shortage perception

作　　者：靳成雯 陈瑞 徐婷 JIN Chengwen;CHEN Rui;XU Ting(School of Management,Xiamen University,Xiamen 361005,China;School of Business,Shantou University,Shantou 515821,China)

机构地区：[1]厦门大学管理学院,福建厦门361005 [2]汕头大学商学院,广东汕头515821

出　　处：《心理学报》2025年第5期860-882,I0005-I0010,共29页Acta Psychologica Sinica

基　　金：国家自然科学基金面上项目(72072148)资助。

摘　　要：女性的消费行为伴随生理周期波动而变化,尤其是食物消费方面,以往研究揭示女性在黄体期具有“一般化的食物欲求”和“对特定食物风险回避”的心理机制。本研究从进化适应的视角,关注女性在黄体期与“食物欲求”有关的“食物探索”行为,探究生理周期对新奇食物的偏好影响。通过1项激素检测实验和另外8项实验,在多种新奇食物(新生产工艺食物、新成分食物、新文化食物)中,本研究发现与卵泡期相比,处于黄体期的女性更偏好新奇食物(实验1A−C、实验2、实验3),且这一效应是由感知食物短缺所驱动的(实验4、实验5),并在具有食物恐新症的女性中减弱(实验6)、当食物风险显著时逆转(实验7)。研究结论从进化学视角为新奇食物偏好提供了新的理解,丰富了女性的食物决策研究。A woman’s menstrual cycle influences her psychology and consumption behavior.The classic menstrual cycle begins with menstrual onset and lasts approximately 28 days,comprising both the follicular phase(Days 1−14)and the luteal phase(Days 15−28).In particular,mating motivation increases during the follicular phase,and women are more likely to spend money on clothing to help them attract potential mates during the fertility window.During the luteal phase,women tend to spend more on food,and their preferences are characterized by a“desire for generalized food”,as well as“risk avoidance toward specific foods”.For example,women’s bodies are prepared for potential pregnancy,and they have a greater preference for high-calorie food(i.e.,sweet foods)and tend to avoid risky food(i.e.,genetically modified foods).Novel foods constitute an important category of food,as they have important value for the environment,consumer health,and well-being.Research findings have indicated that people’s preference for novel food is characterized by adaptability.In the present study,we focus on“food exploration behaviors”driven by“food desire”from an evolutionary perspective,examining the impact of the menstrual cycle on preferences for novel food.One hormone-testing study and eight other studies were conducted to test our hypotheses using three types of novel foods(foods with new production processes,new ingredients or new cultural origins).Study 1A(which involved real food choices),Study 1B(in which the follicular phase was further subdivided into the early follicular and ovulatory phases),and Study 1C(which employed a within-subject design to minimize individual differences)all revealed that women prefer novel foods(British black pudding,clean-meat hamburger and Indian biryani)more during the luteal phase than during the follicular phase.A hormone-testing study(Study 2)revealed a positive correlation between progesterone levels and consumers’preference for novel foods(clean-meat hamburger),providing further c

关 键 词：新奇食物 生理周期 感知食物短缺 食物恐新症 食物风险 

分 类 号：B849[哲学宗教—应用心理学] F713.55[哲学宗教—心理学]