“做正确的事”与“正确地做事”:数字创业团队深层文化多样性对社会创业资源编排的影响  

“Do right things”and“do things right”:The influence of digital entrepreneurial team deep-level cultural diversity on social entrepreneurial resource orchestration

作　　者：徐祖辉 左明月 周艳 刘志阳 XU Zuhui;ZUO Mingyue;ZHOU Yan;LIU Zhiyang(Research Center for Innovation and Entrepreneurship,School of Business Administration,Nanjing University of Finance and Economics,Nanjing 210023,China;School of Economics,Jiaxing University,Jiaxing 314001,China;China Research Center for Social Entrepreneurship,College of Business,Shanghai University of Finance and Economics,Shanghai 200433,China)

机构地区：[1]南京财经大学工商管理学院创新与创业研究中心,南京210023 [2]嘉兴大学经济学院,浙江嘉兴314001 [3]上海财经大学商学院中国社会创业研究中心,上海200433

出　　处：《心理科学进展》2025年第5期813-829,共17页Advances in Psychological Science

基　　金：国家自然科学基金青年项目(72402090,72102100);教育部人文社会科学研究青年基金项目(24YJC630253);国家社会科学基金重点项目(22AZD144);中国高等教育学会高等教育科学研究规划课题重点项目(24CX0303,CX230205);江苏省社会科学基金青年项目(23GLC007);浙江省软科学重点项目(2024C25036)。

摘　　要：数字技术为提升社会创业资源效率提供契机,使得数字创业团队的构成更加开放化,但数字创业团队深层文化多样性的表现形式以及对社会创业资源编排过程的影响机制尚未获得系统的探讨与验证。本研究开展4项子研究:挖掘中国情境下数字创业团队深层文化多样性的独特内涵与关键维度;基于注意力基础观,构建数字创业团队深层文化多样性影响社会创业资源建构的理论模型;基于合法性视角,从捆绑方式和时间两维度,探索数字创业团队深层文化多样性对社会创业资源捆绑的演化机制;基于数字价值创造视角,从核心主体和支持性主体两方面,探讨数字创业团队深层文化多样性对社会创业资源撬动的动态演化过程。基于资源编排理论的过程视角,本研究提出数字创业团队是影响资源编排效果的重要因素,具体而言,创业者注意力和内外部合法性机制提供了指明企业战略目标匹配的资源建构与捆绑过程,促使社会企业“做正确的事”;支持性主体协同互动机制提供了规范资源有效率利用的资源撬动过程,确保社会企业“正确地做事”。Digital technology provides an opportunity to improve the efficiency of social entrepreneurial resource,so that the composition of digital entrepreneurial team is more open,but the manifestation of digital entrepreneurial team deep-level cultural diversity and the influence mechanism on the process of social entrepreneurial resource orchestration have not been systematically discussed and verified.This study carries out four sub-studies:the unique connotation and key dimensions of digital entrepreneurial team deep-level cultural diversity are explored in the Chinese context;based on the attention-based view,the research constructs a theoretical model that how digital entrepreneurial team deep-level cultural diversity influences social entrepreneurial resource structuring;in view of legitimacy perspective,this research explores the evolutionary mechanism of digital entrepreneurial team deep-level cultural diversity on social entrepreneurial resource bundling from the two dimensions of bundling mode and time;based on the perspective of digital value creation,this research discusses the dynamic evolution process of the deep-level cultural diversity of digital entrepreneurial team to leverage social entrepreneurial resources from the two aspects of core and supporting subjects.Based on the process perspective of resource orchestration theory,this study proposes that digital entrepreneurial team is an important factor of resource orchestration effectiveness.Specifically,entrepreneurs’attention,and internal and external legitimacy mechanisms provide the resource structuring and bundling process that indicates the strategic goal matching of enterprises,and encourage the social enterprise to“do right things”;The synergy interaction of supportingagents mechanism provides the resource leveraging process that standardizes the efficient use of resources,and ensure the social enterprise“do things right”.

关 键 词：社会创业 资源动员战略 深层文化多样性 数字创业团队 资源编排 

分 类 号：B849[哲学宗教—应用心理学] C93[哲学宗教—心理学]