分享经济服务中的用户偏离行为:维度甄别、形成逻辑与优化路径  

User deviant behavior in sharing economy services:Identification of dimensions,formation mechanism,and optimization measures

作　　者：侯婷婷 潘玲 李普林 HOU Tingting;PAN Ling;LI Pulin(School of Management,Zhengzhou University,Zhengzhou 450001,China)

机构地区：[1]郑州大学管理学院,郑州450001

出　　处：《心理科学进展》2025年第5期830-842,共13页Advances in Psychological Science

基　　金：国家自然科学基金(72301251;52305559);河南省高校人文社会科学研究一般项目(2024-ZZJH-015);中国博士后基金(2023M733208)。

摘　　要：偏离行为正在影响分享经济行业的健康和可持续发展,虽然已在实践层面呈现出其紧迫性和重要性需求,但相关研究成果尚不足以解释该现象如何形成和管理的问题。本研究立足于分享经济发展的现实困境,以社会交换理论为基础,探索分享经济中的用户偏离行为。本研究围绕以下三个研究内容展开:(1)探究分享经济中用户偏离行为的表现形式,揭示偏离行为的具体维度,开发可操作化测量工具;(2)明确用户偏离行为的形成受到哪些感知收益、感知风险和个体特质因素的影响,揭示分享经济用户偏离行为的形成机制;(3)挖掘行业规制和政府监管措施,探讨外部干预措施对分享经济偏离行为决策的影响,优化分享经济偏离行为管理策略。本研究将从偏离行为的维度划分、形成机制、优化措施三方面提供理论洞察,丰富社会交换理论的层次,推动分享经济偏离行为的理论创新。Deviant behavior has impaired the healthy and sustainable development of the sharing economy industry.Although such behavior has manifested urgency and importance in practical terms,relevant studies are insufficient to account for how this phenomenon is formed and managed.Given the realistic predicament faced by the sharing economy,this study delves into user deviant behavior based on the social exchange theory.The research focuses on the following three aspects:(1)Uncovering the specific dimensions of such behavior and developing an operational measurement instrument;(2)Determining the perceived benefits,perceived risks,and personal characteristics that affect users’deviant behavior,and revealing the formation mechanism of such behavior;(3)Identifying industry regulations and government supervision measures,exploring the influence of external intervention measures on the decision-making process of deviant behavior,and optimizing the management strategy.This study will provide theoretical insights from three aspects:the dimensional classification of deviation behavior,formation mechanism,and optimization measures,enrich the framework of the social exchange theory,and promote theoretical innovation in the field of sharing economy deviant behavior.

关 键 词：分享经济 偏离行为 社会交换理论 形成机制 外部干预措施 

分 类 号：B849[哲学宗教—应用心理学] C91[哲学宗教—心理学]