Agony Influencers  

当主播成了线上“情感导师”

作　　者：Nora Zhou 

机构地区：[1]不详

出　　处：《The World of Chinese》2025年第1期50-56,共7页汉语世界(英文版)

摘　　要：As more Chinese women turn to influencers like Li Dan for guidance,concerns about their expertise and commercial motivations are becoming hard to ignore.Since last July,Li Dan,a former comedian turned livestreamer,has taken on the role of China’s quirkiest agony uncle five hours at a time,lounging in front of the camera in a T-shirt or pajamas and snacking his way through tales of heartbreak.Whether it’s a desperate plea to win back an ex or fiery rants about cheating partners,Li reads these anonymous yet intimate moments of life with a mix of empathy and deadpan humor to his 2.2 million followers,over 80 percent of them women,on the lifestyle platform Xiaohongshu.All the while,purchase links for his snacks flash on the corner of the screen.

关 键 词：Li Dan livestreamer desperate plea win back ex agony influencers Chinese women commercial motivations EXPERTISE li dan 

分 类 号：G206[文化科学—传播学]