无人机物流在贵州农产品供应链中的创新应用与品牌化提升研究  

Innovative Application and Branding Enhancement of Drone Logistics in the Agricultural Product Supply Chain in Guizhou

作　　者：张雪娟 ZHANG Xuejuan(Guizhou Electronic Commerce Vocational College,Guiyang 551400,China)

机构地区：[1]贵州电子商务职业技术学院,贵阳551400

出　　处：《高科技与产业化》2025年第3期88-90,共3页High-Technology & Commercialization

基　　金：贵州电子商务职业技术学院2024年院级科研项目“农商互联供应链应用研究”(GZDSZY-2024-22)。

摘　　要：随着电子商务的快速发展,物流行业对创新技术的需求也日益增加。在这期间,由于无人机技术的不断发展及其在物流领域的初步探索,贵州省的农产品市场竞争力面临新的机遇。无人机在智慧物流中的运用,不仅有助于降低物流成本,还能够优化供应链管理,提高农产品的配送效率。通过实现农产品从产地到市场的快速、精准配送,贵州省的农商互联得到深化,推动了农产品品牌化的建设,从而助力农民增收并促进地方经济的发展。然而,在此背景下,尽管无人机物流在理论上具备诸多优势,实际应用中仍然面临技术成熟度、法规政策和市场接受度等挑战。因此,本文将深入探讨无人机物流在提升贵州省农产品品牌化及市场竞争力方面的潜力。With e-commerce rapidly advancing,the logistics industry's demand for innovative technology has grown.As drone technology progresses and is gradually applied in logistics,Guizhou's agricultural market faces new competitive opportunities.Drone use in smart logistics helps reduce costs,optimize supply chain management,and improve agricultural distribution efficiency.By enabling fast,precise delivery from production to market,this integration supports agricultural branding,raises farmer incomes,and promotes local economic growth.Yet,challenges like technology maturity,regulatory issues,and market acceptance remain.This paper explores drone logistics'potential to enhance branding and competitiveness for Guizhou's agricultural products.

关 键 词：无人机物流 贵州农产品 供应链优化 品牌化 

分 类 号：F326.6[经济管理—产业经济]