自媒体视域下高校主流意识形态教育的实证研究  

Empirical Study on Mainstream Ideological Education in Higher Education Institutions from the Perspective of Self Media

作　　者：王敏敏 孙思璇 WANG Minmin;SUN Sixuan(School of Marxism,Ningbo Childhood Education College,Ningbo 315336,China)

机构地区：[1]宁波幼儿师范高等专科学校马克思主义学院,浙江宁波315336

出　　处：《宁波教育学院学报》2025年第2期114-118,共5页Journal of Ningbo Institute of Education

基　　金：浙江省普通高校党建研究专业委员会2023年党建研究专项课题“自媒体视域下高校主流意识形态教育的实证研究”(2023DJYJ071)。

摘　　要：在自媒体迅速发展的时代背景下,高校主流意识形态教育面临机遇与挑战并存的双重境遇。基于实证调查与访谈,分析自媒体对大学生信息获取、价值观念及意识形态认同的影响,揭示自媒体环境下高校主流意识形态教育存在的核心问题:非主流思潮渗透、学生对信息辨识能力不足等。研究指出:高校应通过强化自媒体阵地建设、优化教育队伍能力、挖掘校园文化资源、完善监管机制以及加强学生媒介素养教育等策略,构建适应自媒体特性的主流意识形态教育体系,从而提升教育实效性,巩固社会主义核心价值观的引领地位。In the context of the rapid development of self media,mainstream ideological education in universities is facing a dual situation of opportunities and challenges.Based on empirical investigation and interviews,this study analyzes the impact of self media on college students’information acquisition,values,and ideological identification.It reveals the core problems of mainstream ideological education in universities in the self media environment,such as the infiltration of non-mainstream ideological trends and insufficient students’ability to identify information.The study proposes that universities should construct a mainstream ideological education system that adapts to the characteristics of self media by strengthening the construction of self media positions,optimizing the capability of the education team,exploring campus cultural resources,improving regulatory mechanisms and strengthening student media literacy education therefore will enhance the effectiveness of education and consolidate the leading position of core socialist values.

关 键 词：自媒体 高校主流意识形态教育 媒介素养 教育策略 实证研究 

分 类 号：G641[文化科学—高等教育学]