体育赛事“三进”活动的价值、现实困境及推进路径  

Value,Realistic Dilemma and Promotion Path of"Three Entry"Activities of Sports Events

作　　者：殷鼎 YIN Ding(School of Wushu and Chinese Traditional Sports,Tianjin University of Sport,Tianjin 301617,China)

机构地区：[1]天津体育学院武术与民族传统体育学院,天津301617

出　　处：《体育文化导刊》2025年第4期37-43,共7页Sports Culture Guide

基　　金：宁夏哲学社会科学基金项目(24NXBTY05)。

摘　　要：运用文献资料、实地调查等方法,分析体育赛事“进景区、进街区、进商圈”活动的价值、现实困境,并提出推进路径。价值:激发消费新动能,催生融合新业态,培育文化新场景。现实困境:适配场地设施不足,投资运营有待提高,项目相对缺乏特色,商品服务供给薄弱。推进路径:科学规划场地,筑牢赛事基础;提升投资运营,助推赛事开展;打造特色优势,丰富赛事项目;优化商品服务,加强赛事供给。By using the methods of literature review and field investigations,this study analyzed the value and realistic dilemma of sports events entering scenic spots,neighborhoods and commercial districts,and put forward promotion path.Value:They stimulate new driving forces of consumption,foster new forms of business integration,and cultivate new cultural scenes.Realistic dilemma:The adaptation site facilities are insufficient.The investment operation needs to be improved.The project lacks distinctive features.The supply of goods and services is weak.Promotion path:We should scientifically plan the venue to lay a solid foundation for the event,enhance investment and operation to promote the development of the event,create distinctive advantages to enrich the events,and optimize the goods and services to strengthen the supply of events.

关 键 词：体育管理 体育赛事 进景区 进街区 进商圈 

分 类 号：G812[文化科学—体育学]