“一带一路”倡议下跨境电商促进我国体育用品出口贸易高质量发展研究  

Cross-Border E-Commerce Promoting the High-Quality Development of China's Sporting Goods Export Trade Under the"Belt and Road"Initiative

作　　者：冯城凯 石振国[1] 马超 田玉戈 FENG Cheng-kai;SHI Zhen-guo;MA Chao;TIAN Yu-ge(School of Physical Education,Shandong University,Jinan 250061,China)

机构地区：[1]山东大学体育学院,济南250061

出　　处：《体育文化导刊》2025年第4期89-96,共8页Sports Culture Guide

基　　金：国家社会科学基金项目(20BTY081)。

摘　　要：运用文献资料、逻辑分析等方法,探讨“一带一路”倡议下跨境电商促进我国体育用品出口贸易高质量发展的价值与路径。“一带一路”倡议下我国体育用品出口贸易现状:出口贸易规模有所提升,但变化率波动较大;出口产品种类丰富,但产品结构有待优化;市场分布较为广泛,但出口贸易区域不够协调。“一带一路”倡议下跨境电商促进我国体育用品出口贸易高质量发展的价值:平稳贸易波动,优化贸易结构,拓展贸易区域;路径:提升企业跨境电商意识,提高跨境电商平台服务质量,优化跨境电商人才培养。By using the methods of literature review and logical analysis,this paper discussed the value and path of cross-border e-commerce to promote the high-quality development of China's sporting goods export trade under the"Belt and Road"initiative.Current situation of China's sporting goods export trade under the"Belt and Road"initiative:The scale of export trade has increased,but the fluctuation rate is relatively high.The types of exported products are diverse,but the product structure needs to be optimized.The market distribution is relatively wide,but the export trade regions are not coordinated enough.Value of cross-border e-commerce under the"Belt and Road"intiative in promoting high-quality development of China's sporting goods export trade:It stabilizes the fluctuation of sporting goods export trade,optimizes the structure of sporting goods export trade,and expands the sporting goods export trade area.Path:It is necessary to enhance the awareness of cross-border e-commerce of enterprises,improve the service quality of cross-border e-commerce platforms,and optimize the training of talents for cross-border e-commerce.

关 键 词：体育经济 体育用品 出口贸易 跨境电商 “一带一路”倡议 

分 类 号：G80-05[文化科学—运动人体科学]