北京民国医药卫生档案所含仿单研究  

The commercial advertising brochures(Fang Dan)in the medical and health archives in the period of the Republic of China in Beijing

作　　者：陈皮皮 熊益亮 闵睿 杨莉 Chen Pipi;Xiong Yiliang;Min Rui;Yang Li(School of Chinese Classics,Beijing University of Chinese Medicine,Beijing 102488,China)

机构地区：[1]北京中医药大学国学院,北京102488

出　　处：《中华医史杂志》2025年第1期20-27,共8页Chinese Journal of Medical History

基　　金：北京市社会科学基金青年项目(18LSC011)。

摘　　要：“仿单”是古代商铺用来介绍商品性质、用途、使用方法等的说明性纸张,以北京民国时期医药卫生档案中的仿单为对象,对356张北京民国时期中成药仿单进行整理分类。在356张仿单中,以去除重复、正反面共同为一张者为筛选标准,最终确定有效仿单数为339张。按照中成药主治功能分类,仿单记载的中成药可分为内科、外科、妇科、儿科及其他五大类。其中,内科中成药120种,外科中成药73种,妇科中成药64种,儿科中成药29种,其他类中成药55种。此外,还对这些中成药仿单的主治功能、使用方法、禁忌、版式设计等进行了整理。研究显示民国时期北京中成药不仅仿单富含故事性,而且其制作厂商非常重视品牌的建设和原材料的品质,也反映了民国时期北京地区中成药繁荣的发展状况。The commercial advertising brochures(Fang Dan)were descriptive documents used by old shops to introduce the features,purposes,and use of products.The medical and health brochures(Fang Dan)in the period of the Republic of China in the Beijing area were examined in this paper.Among them,a total of 356 brochures(Fang Dan)were collated and reclassified,excluding duplicates and double-sided printings.After that,a total of 339 Fang Dan were identified effectively.These Fang Dan were specifically examined in terms of the functions of Chinese patent medicine,usages,taboos and format designs.They were categorised into five major types of traditional Chinese medicine:internal medicine,surgery,gynecology,pediatrics and others.It was found that 120 brochures were on internal medicine,73 on surgery,64 on gynecology,29 on pediatrics,and 55 on others.The results demonstrated that these brochures(Fang Dan)were rich in story-telling and the manufacturers of traditional Chinese medicine placed a high value on brand building and the quality of raw materials.This indicates the state of the traditional Chinese medicine industry in the Beijing area in the period of the Republic of China.

关 键 词：北京 民国 档案 仿单 中成药 

分 类 号：R2-5[医药卫生—中医学]