女童T恤衫卡通图案消费感性评价  

Perceptual Evaluation of Consumption of Cartoon Patterns in Children Girls' T-shirts

作　　者：倪华倩 张睿[1] Ni Huaqian;Zhang Rui(Apparel and Art Design College,Xi'an Polytechnic University,Xi'an,Shaanxi 710048,China)

机构地区：[1]西安工程大学服装与艺术设计学院,陕西西安710048

出　　处：《针织工业》2025年第4期61-65,共5页Knitting Industries

基　　金：国家社科基金艺术学项目(20BG134)。

摘　　要：为探讨消费者对女童T恤衫卡通图案的感性评价与消费需求,利用图案的大小、疏密、色彩等元素设计21款具有代表性的卡通图案女童T恤衫,运用感性工学方法量化消费者的感性意向,采用因子分析法对11对感性词汇进行降维,并结合层次分析法建立女童T恤衫消费偏好的综合评价体系,探究各感性因素与女童T恤衫卡通图案消费偏好的相关性。结果表明,影响卡通图案女童T恤衫设计的主要感性因子为情绪因子、外观因子和心智因子,消费者的消费偏好与图案的感性因素呈显著相关关系,可通过改变图案大小、疏密、色彩等要素设计来满足不同消费者的需求。In order to explore consumers'perceptual evaluation and consumer demand on cartoon patterns of children girls'T shirts,21 types of children girls'T-shirts with representative cartoon paterns are designed based on patterns'density,sizes,colors and other elements.The perceptual intention of consumers is quantified by Kan-sei Engineering method.Factor analysis is used to reduce the dimensionality of 1l pairs of perceptual factors.Com-bined with the analytic hierarchy process,a comprehensive evaluation system of children girls'T shirt consumption preference is established to further explore the correlation between various perceptual factors and the purchasing in-tention of children girls'T shirt cartoon patterns.The results show that the main perceptual factors that affect the design of children girls'T-shirts with cartoon patterns are emotion factors,appearance factors and mental factors.There is a significant correlation between consumers'consumption preference and the emotional factor of patterns,which can be satisfied by changing the size,density,color and other elements of patterns.

关 键 词：卡通图案 女童T恤衫 感性评价 图案设计 

分 类 号：TS941.716.1[轻工技术与工程—服装设计与工程]