数字时代的“幻象”制造:非理性网络集群行为的生成逻辑  

The Fabrication of Illusions in the Digital Age:the Generation Logic of Irrational Online Collective Behavior

作　　者：董哲 DONG Zhe

机构地区：[1]中国人民大学马克思主义学院,北京100872

出　　处：《内蒙古大学学报(哲学社会科学版)》2025年第2期100-108,112,共10页Journal of Inner Mongolia University(Philosophy and Social Sciences)

基　　金：2022年中国人民大学科学研究基金项目(项目批准号:22XNH117)。

摘　　要：在数字时代,网络集群行为向非理性转化的关键在于一系列的“幻象”制造。“幻象”制造贯穿非理性网络集群行为的生成全过程,既是与其伴生的副产品,又是类似集群行为生成的“催化剂”。非理性网络集群行为的生成过程与生成逻辑表现为:转型存量问题与疫情增量问题交织,使得人们产生了对利益差异的敏感、对非制度化参与方式的依赖、对原子化生存状态的焦虑、对主流价值判断的困惑,在“自然身体”缺场化与“现象身体”在场化、去中心化与再中心化、个体化与圈群化、技术即时化与共识滞后化的技术催发机制下,形成传导式弱势幻象、代偿式直接民主幻象、圈群式社群归属幻象、正义式道德批判幻象,并最终产生非理性网络集群行为。In the digital age,the key to the transformation of online collective behavior into irrationality lies in the fabrication of a series of"illusions".This fabrication permeates the entire process of irrational online collective behavior,serving both as its byproduct and as a catalyst for the generation of such behaviour.Specifically,the generative logic of irrational online collective behaviour manifests as follows:against the backdrop of intertwined preexisting transitional issues and pandemic-induced incremental challenges,people develop heightened sensitivity to interest disparities,reliance on non-institutionalized participation modes,anxiety over atomized existence,and confusion about mainstream value judgments,under the technologically driven mechanisms of physical disembodiment vs.phenomenological embodiment,decentralization vs.re-centralization,individualization vs.tribalism,and instantaneous technology vs.lagging consensus,as a result,four core illusions that are conductive illusion of vulnerability,compensatory illusion of direct democracy,tribalized illusion of community belonging,and righteous illusion of moral critique emerge and collectively culminate in irrational online collective behavior.

关 键 词：集群行为 结构紧张 非理性 网络舆情 

分 类 号：C912[经济管理] G206.3[社会学]