基于结构方程模型的山地城市公园游客满意度及重游意愿研究  

Study on tourists’satisfaction and willingness to revisit in mountain urban parks based on structural equation model

作　　者：陈俐雯 石林 蔡元英 代富强[2] CHEN Liwen;SHI Lin;CAI Yuanying;DAI Fuqiang(Chongqing Technology and Business University School of Economics,Chongqing 400067,China;Chongqing Technology and Business University School of Public Administration,Chongqing 400067,China)

机构地区：[1]重庆工商大学经济学院,重庆400067 [2]重庆工商大学公共管理学院,重庆400067

出　　处：《四川林业科技》2025年第2期117-125,共9页Journal of Sichuan Forestry Science and Technology

基　　金：重庆市社会科学规划项目(2021NDYB046);重庆市教委人文社科项目(23SKGH167);重庆工商大学研究生创新型科研项目(yjscxx2024-284-47;yjscxx2024-284-215)。

摘　　要：城市公园是重要的生态基础设施,为居民提供休闲娱乐公共场所和优质游憩体验。以重庆市彩云湖湿地公园为例,从环境满意度、设施满意度、活动满意度、服务质量满意度以及总体满意和重游意愿6个评价维度开展问卷调查,通过构建结构方程模型分析山地城市公园游客满意度、重游意愿及其影响因素。研究结果表明:1)城市公园的游客总体满意度和重游意愿较高,在不同年龄、居住地、受教育程度的游客具有显著差异;2)服务质量满意度对总体满意度、重游意愿均产生显著正影响,其中服务态度为服务质量满意度中最重要的影响因素;3)环境满意度对总体满意度产生显著正影响,其中公园自然或人文特色为环境满意度中最重要的影响因素。Urban parks serve as vital ecological infrastructures,offering residents access to public spaces for recreational activities and high-quality leisure experience.Taking Caiyunhu Wetland Park in Chongqing as an example,a questionnaire survey was conducted from six evaluation dimensions:environmental satisfaction,facility satisfaction,activity satisfaction,service quality satisfaction,as well as overall satisfaction and revisit intention,and the tourist satisfaction,revisit intention and their influencing factors of mountain urban parks were analyzed by constructing structural equation model.The research results showed that:(1)The overall level of satisfaction among tourists to urban parks and their willingness to revisit were high,and there were significant differences among tourists of different agea,places of residence,and education levels.(2)The level of service quality satisfaction had a significant positive impact on the overall satisfaction and the willingness to revisit,among which service attitude was the most important influencing factor.(3)Environmental satisfaction had a significant positive effect on the overall satisfaction,among which the natural or cultural characteristics of parks were the most important influencing factors.

关 键 词：城市公园 游憩满意度 重游意愿 影响因素 结构方程模型 

分 类 号：F590[经济管理—旅游管理]