乡村振兴战略背景下乡村语言景观研究——基于美丽乡村七星村的调查  

Research into Rural Linguistic Landscape Under the Background of the Rural Revitalization Strategy——A Case Study of the Beautiful Village Qixing Village

作　　者：周旭阳[1] 沈文辉[1] 罗胜杰 ZHOU Xuyang;SHEN Wenhui;LUO Shengjie(College of Foreign Languages,Hunan Institute of Engineering,Xiangtan 411104,China;International Education School,Hunan Institute of Engineering,Xiangtan 411104,China)

机构地区：[1]湖南工程学院外国语学院,湖南湘潭411104 [2]湖南工程学院国际教育学院,湖南湘潭411104

出　　处：《湖南工程学院学报(社会科学版)》2025年第1期55-62,共8页Journal of Hunan Institute of Engineering(Social Science Edition)

基　　金：湖南省社会科学成果评审委员会课题“乡村振兴战略下湖南乡村语言景观现状与对策研究”(XSP22YBZ107);湖南省普通高校教研教改项目“数智时代独立学院英语专业写作课程思政教学模式探索与实践”(HNJG-20231642);教育部人文社会科学研究规划基金项目“语言景观赋能乡村振兴的应然逻辑、实然考察与必然策略”(24YJA740033)。

摘　　要：乡村语言景观建设与乡村振兴紧密相关。基于场所符号学理论框架,以美丽乡村湘潭市七星村为调查对象,探讨乡村振兴背景下乡村语言景观的特征及优化路径。研究发现:七星村语言景观类型以官方标牌为主,以中文为优势语码,字刻符合乡村实际,置放较为合理;语言景观内容聚焦乡村振兴,注重价值引领,凸显乡村特征,具有地方特色;但存在语言文字失范、特色不显、文化宣传不够、载体及模态不够丰富等问题。可以通过提高规范意识、注重整体规划、加强监督管理等路径优化语言景观建设,以便更好地服务乡村振兴。The construction of rural linguistic landscape is closely related with rural revitalization.Taking the beautiful village Qixing Village in Xiangtan City as a typical example,this study,based on the theoretical framework of place semiotics,explores the characteristics and optimization path of rural linguistic landscape under the background of rural revitalization.Survey shows that,types of linguistic landscape in Qixing Village mainly includes official signs,the code preference is Chinese,the inscription is in line with the rural reality,and the emplacement is relatively reasonable.The content of the linguistic landscape focuses on rural revitalization,emphasizes value guidance,highlights rural characteristics and presents certain local characteristics.However,there still exist such problems as failing to conform to language standard,lack of features,insufficient cultural publicity and limited choice of materials and modal.The construction of rural linguistic landscape can be optimized by improving the consciousness of standardization,emphasizing overall planning,and strengthening supervision and management so as to better serve rural revitalization.

关 键 词：乡村振兴 乡村语言景观 特色 优化 七星村 

分 类 号：H004[语言文字—语言学]