乡村振兴背景下电子商务对农业经济发展的影响研究  

Study on the Influence of E-commerce on Agricultural Economic Development under the Background of Rural Revitalization

作　　者：孙先民[1] 郑冰冰 Sun Xianmin;Zheng Bingbing(Harbin University of Commerce School of Economics,Harbin Heilongjiang 150028)

机构地区：[1]哈尔滨商业大学,黑龙江哈尔滨150028

出　　处：《对外经贸》2025年第4期42-45,49,共5页FOREIGN ECONOMIC RELATIONS & TRADE

摘　　要：在乡村振兴的大背景下,电子商务的快速发展已经成为促进农业经济发展、助力乡村振兴的重要力量。电子商务平台有效地缩短了农产品生产者和消费者之间的距离,不仅降低了传统农产品交易中存在的信息壁垒,而且拓宽了农产品流通的销售渠道。基于全国31个省份2013—2022的面板数据,考察电子商务对农业经济发展的影响。研究结果表明:电子商务能够显著促进农业经济的发展,并且结果在经过一系列稳健性检验后,仍然成立。进一步研究发现,电子商务能够通过提高农产品销售量来间接促进农业经济发展。针对研究结果,提出重视电子商务,加强电子商务在农业经济上的应用、改善农村流通基础设施以及积极培育农村电商人才等对策建议。In the context of rural revitalisation,the rapid development of e-commerce has become an important force in promoting the development of agricultural economy and helping rural revitalisation.The e-commerce platform effectively shortens the distance between agricultural producers and consumers,not only reduces the information barriers that exist in traditional agricultural transactions,but also broadens the sales channels for the distribution of agricultural products.This paper examines the impact of e-commerce on the development of agricultural economy based on provincial panel data from 2013--2022 of provinces across China.The results of the study show that e-commerce can significantly promote the development of agricultural economy and the results still hold after a series of robustness tests.It is further found that e-commerce can indirectly promote agricultural economic development by increasing the sales of agricultural products.In response to the findings,countermeasure suggestions are proposed to pay attention to e-commerce,strengthen the application of e-commerce in the agricultural economy,improve the rural distribution infrastructure,and actively cultivate rural e-commerce talents.

关 键 词：农业经济 电子商务 农产品销售量 双重固定效应模型 

分 类 号：F323[经济管理—产业经济]