新时期景德镇陶瓷文创产品设计图像叙事研究  

Research on the Narrative of Design Images for Jingdezhen Ceramic Cultural and Creative Products in the New Era

作　　者：刘为宇 刘文斌 Liu Weiyu;Liu Wenbin(Advanced Research Institute of Ceramic Culture,Jingdezhen Ceramic University,Jiangxi,Jingdezhen,33000,China)

机构地区：[1]景德镇陶瓷大学陶瓷文化高等研究院,江西景德镇333000

出　　处：《陶瓷》2025年第4期72-75,共4页Ceramics

基　　金：2022年景德镇市社会科学规划项目(项目编号:202221);2022年景德镇市科技计划项目(项目编号:20224GY008-25)的阶段性成果。

摘　　要：受叙事学与设计学交互作用的影响,图像叙事的设计策略已成为新时期产品设计的重要路径。笔者旨在分析图像叙事发生源流,阐述新时期景德镇陶瓷文创产品设计与图像叙事的关联。通过融合图像叙事方法,解析其在陶瓷文创产品中的设计原则,并综合陶瓷文创产品设计的要素,提出通过叙事主题的构建、受众情感的置入、视觉符号的提取以实现新时期景德镇陶瓷文创产品设计的更新,推动景德镇陶瓷产业的创新发展。Influenced by the interaction between narratology and design,the design strategy of visual storytelling has become an important path in product design in the new era.This article aims to analyze the origin and development of visual storytelling,and elucidate the relationship between the design of Jingdezhen ceramic cultural and creative products and visual storytelling in the new era.By integrating image narrative methods,analyzing their design principles in ceramic cultural and creative products,and integrating the elements of ceramic cultural and creative product design,it is proposed to update the design of Jingdezhen ceramic cultural and creative products in the new era through the construction of narrative themes,the insertion of audience emotions,and the extraction of visual symbols,promoting the innovative development of Jingdezhen's ceramic industry.

关 键 词：图像叙事 景德镇 陶瓷文创 产品设计 

分 类 号：J527[艺术—艺术设计]