土地革命时期红色画报的情感动员  

Emotional Mobilization Through Red Illustrated Periodicals During the Agrarian Revolution

作　　者：何国梅 张中娟 HE Guomei;ZHANG Zhongjuan(School of Literature,Journalism and Communication,South-Central Minzu University,Wuhan,Hubei 430074)

机构地区：[1]中南民族大学文学与新闻传播学院,湖北武汉430074

出　　处：《湖北开放大学学报》2025年第2期54-59,共6页Journal of Hubei Open University

摘　　要：情感动员是中国共产党在革命历史进程中常采用的策略。在土地革命时期,面对迫切的革命需求和信息传播的挑战,红色画报凭借其直观生动的特性和政策的扶持,成为中国共产党动员群众的关键宣传工具。红色画报通过视觉类比、标语宣传激励农民群众投身农业生产,为革命斗争奠定物质基础;通过行为呈现和语言引导坚定红军战士的革命信念,增强队伍凝聚力;通过唤醒白军士兵的同情与愤怒情感,动摇其军心,为革命争取更多潜在支持。这些红色画报的情感动员策略在扩充红军队伍、重塑中国共产党形象及强化社会凝聚力等方面发挥了重要作用,为土地革命时期的革命斗争提供了强大的精神动力。As an essential political communication strategy,emotional mobilization constituted a vital component of the revolutionary praxis of Communist Party of China(CPC).During the Agrarian Revolution(1927—1937),Red Illustrated Periodicals emerged as a strategically significant propaganda medium,effectively bridging the informational gap through their visual immediacy and ideological accessibility under constrained revolutionary conditions.Through content analysis of periodical archives,this study reveals three targeted mobilization mechanisms:Utilizing visual metaphors and propagandistic slogans to stimulate peasants'productive enthusiasm,thereby materializing revolutionary economic foundations;Constructing behavioral paradigms and linguistic frameworks to consolidate Red Army soldiers'ideological commitment and unit cohesion;Employing affective narratives to awaken class consciousness among Nationalist troops,strategically undermining enemy morale while cultivating potential revolutionary sympathizers.These multimodal emotional strategies not only facilitated Red Army expansion and government legitimacy reconstruction,but also forged an unprecedented social solidarity paradigm,providing crucial psychosocial impetus for revolutionary sustainability.The findings illuminate the CPC's sophisticated deployment of visual propaganda in mass mobilization,offering historical insights for contemporary political communication studies.

关 键 词：土地革命时期 红色画报 情感动员 

分 类 号：G236[文化科学]