青年朋友圈“斋戒者”何以产生:社会压力、信息回避行为与社交媒体倦怠的中介作用  

Emergence of"Abstainers"in WeChat Moments among Young People:Social Pressure,Information Avoidance Behavior and the Mediating Effect of Social Media Fatigue

作　　者：高硕 刘双庆 Gao Shuo;Liu Shuangqing

机构地区：[1]中国政法大学光明新闻传播学院,北京100088

出　　处：《新闻春秋》2025年第2期33-44,共12页Journalism Evolution

摘　　要：当前,社交媒体应用软件已成为人们日常生活中进行沟通交流时不可或缺的组成部分。但与此同时,青年社交媒体“斋戒者”,即因为在社交媒体使用中感知到倦怠情绪而减少或暂停社交媒体使用的人数也越来越多。研究基于对青年微信朋友圈使用者的问卷调查数据,借鉴“压力源-负担-结果”理论框架,使用结构方程模型,探讨多维度社会压力对社交媒体倦怠的影响,社交媒体倦怠如何导致用户信息回避行为,以及社交媒体倦怠在用户社会压力感知与信息回避行为间的中介作用。研究结果显示,人际交往、社会比较与隐私管理作为三种社会压力来源,都会显著正向预测用户倦怠感知;三个维度的社会压力经由社交媒体倦怠,激发了用户的信息回避行为。Nowadays,social media applications have become an indispensable part of people's daily communication and interaction.However,the number of young"social media abstainers"-those who reduce or pause their use of social media and avoid social media notifications due to a sense of fatigueis increasing.Based on a survey of young WeChat Moments users and drawing on the Stressor-Strain-Outcome(SSO)theoretical framework,this study employs structural equation modeling(SEM)to explore the multidimensional impact of social pressure on social media fatigue,as well as how social media fatigue leads to information avoidance behavior.Furthermore,it investigates the mediating role of social media fatigue between perceived social pressure and information avoidance behavior.The SEM results indicate that,on the one hand,interpersonal pressure,social comparison pressure,and privacy management pressure-three specific dimensions of social pressuresignificantly predict users'perception of fatigue.On the other hand,these three dimensions of social pressure,through social media fatigue,trigger users'information avoidance behavior.

关 键 词：社交媒体倦怠 社会压力 信息回避行为 微信朋友圈 

分 类 号：G210[文化科学—新闻学]