平台经济推动乡村产业振兴的作用机理与创新路径  

The Mechanism and Innovative Pathways of Platform Economy in Driving Rural Industrial Revitalization

作　　者：孔德进 任福兵[2] Kong Dejin;Ren Fubing

机构地区：[1]青海大学马克思主义学院,青海西宁810016 [2]华东理工大学马克思主义学院,上海200237

出　　处：《成都行政学院学报》2025年第1期49-61,118,119,共15页Journal of Chengdu Administration Institute

基　　金：教育部高校哲学社会科学繁荣计划专项“全国高校思政课名师工作室(青海大学)”(21SZJS63010743);青海省哲学社会科学规划项目自筹青年项目“青海因地制宜发展新质生产力研究”(24CQ097)的阶段性成果。

摘　　要：全面实现乡村振兴,推动乡村产业振兴是关键所在。作为数字经济时代重要的经济组织形态,平台经济以其独特的优势,正逐渐成为推动乡村产业振兴的重要引擎。平台经济通过推动乡村产业模式变革、要素优化、联动协同等赋能乡村产业发展。与乡村产业振兴的现实要求相比,当前平台经济推动乡村产业振兴过程中依然在设施、技术、人才、金融等方面存在现实困境。针对平台经济推动乡村产业振兴存在的痛点难点卡点堵点,依循“设施—技术—人才—金融”的逻辑思路,从加强乡村地区数智基础设施建设、数智技术创新应用、数智人才引育机制以及金融服务创新发展等四个方面提出创新路径。Xi Jinping emphasized that industrial revitalization is the top priority of rural revitalization and the entry point for practical work.Achieving comprehensive rural revitalization hinges on driving the revitalization of rural industries.As a significant economic organizational form in the digital economy era,the platform economy,with its unique advantages,is increasingly becoming a crucial engine for promoting rural industrial revitalization.The platform economy empowers rural industrial development through mechanisms such as transforming industrial models,optimizing resource allocation,and fostering collaborations.However,compared to the practical requirements of rural industrial revitalization,challenges remain in areas such as infrastructure,technology,talent,and finance in the process of leveraging the platform economy to drive rural industrial revitalization.Addressing the pain points,difficulties,blind spots,and bottlenecks in this process,this study follows a logical framework of"infrastructuretechnology-talent-finance"and proposes innovative pathways across four dimensions:strengthening rural infrastructure construction,innovating and applying digital and intelligent technologies,establishing mechanisms for attracting and nurturing digital talent,and advancing financial service innovations.

关 键 词：平台经济 乡村振兴 产业振兴 转型升级 数智平台 

分 类 号：F323[经济管理—产业经济] F49