同群效应对蔬菜种植户绿色生产行为的影响及作用机制  

Impact of peer effect on vegetable farmer’s green production behavior and its mechanism

作　　者：闫豪玮 穆月英[1] YAN Haowei;MU Yueying(College of Economics and Management,China Agricultural University,Beijing 100083,China)

机构地区：[1]中国农业大学经济管理学院,北京100083

出　　处：《干旱区资源与环境》2025年第3期108-118,共11页Journal of Arid Land Resources and Environment

基　　金：国家社会科学基金重大项目(18ZDA074);国家自然科学基金项目(71773121);现代农业产业技术体系北京市产业经济与政策创新团队项目(BAIC11-2023)资助。

摘　　要：推动农户实施绿色生产行为对全面实现农业绿色发展至关重要,合理有效利用群体特征可以加速农户生产行为的绿色转变。文中利用河北、山东、辽宁、北京和天津五省市679个蔬菜种植户数据,实证分析了同群效应对蔬菜种植户绿色生产行为的影响及作用机制。结果表明:1)蔬菜种植户绿色生产行为存在同群效应,同群效应显著促进了蔬菜种植户实施绿色生产行为,且经过一系列稳健性检验后,结论依然成立。2)信息传递和经济感知是同群效应影响蔬菜种植户绿色生产行为的重要机制。3)同群效应加剧了村庄间蔬菜种植户绿色生产行为的分化,同群效应对拥有绿色生产“榜样”和蔬菜品牌村庄的蔬菜种植户绿色生产行为的促进作用更为明显。因此,从构建高质量群体互动、搭建信息交流平台以及开展绿色生产示范等方面重点发力,可以更好地发挥同群效应的积极作用。Promoting the implementation of green production behavior for farmers is crucial to the comprehensive realization of green agricultural development, and the reasonable and effective use of group characteristics can accelerate the green transformation of farmer's production behavior. We empirically analyze the influence of peer effect on vegetable farmer's green production behavior and the mechanism by using the data of 679 vegetable farmers from Hebei, Shandong, Liaoning, Beijing and Tianjin. The results show that: Firstly, there is a peer effect in vegetable farmer's green production behavior, and the peer effect significantly contributes to the implementation of vegetable farmer's green production behavior, and the conclusion is valid after a series of robustness tests. Secondly, the information transmission and economic perception are the important mechanisms by which the peer effect affects vegetable farmer's green production behavior. Thirdly, the peer effect exacerbates the differentiation of vegetable farmer's green production behaviors among villages, and the peer effect promotes green production behaviors more significantly in villages with green production “role models” and vegetable brands. Therefore, it is important to focus on building high-quality group interactions, establishing an information exchange platform and carrying out green production demonstrations in order to better utilize the positive effects of the peer effect.

关 键 词：同群效应 蔬菜种植户 绿色生产行为 信息传递 经济感知 

分 类 号：F307[经济管理—产业经济] S63[农业科学—蔬菜学]