场景理论下空间类NFT美学价值研究——以“异世界”游戏为例  

The Aesthetic Value of Spatial NFTs from the Perspective of the Theory of Scenes-A Case Study of the Otherworld

作　　者：陈波 张贝凝[3] CHEN Bo;ZHANG Bei-ning(Media Development Research Center,Wuhan University,Wuhan,Hubei 430072;School of Journalism and Communication,Wuhan University,Wuhan,Hubei 430072;National Institute of Cultural Development,Wuhan University,Wuhan,Hubei 430072)

机构地区：[1]武汉大学媒体发展研究中心,湖北武汉430072 [2]武汉大学新闻与传播学院,湖北武汉430072 [3]武汉大学国家文化发展研究院,湖北武汉430072

出　　处：《艺术百家》2025年第1期41-48,共8页Hundred Schools In Arts

基　　金：2024年度习近平文化思想研究中心重大课题“互联网时代主流文化生产和传播的规律研究”(项目编号:24&WZD20)阶段性成果;2024年度国家社科基金后期资助项目“公共文化空间研究”(项目编号:24FYSB011)阶段性成果之一。

摘　　要：随着线上场景的不断丰富,虚拟文化空间逐渐成为人们获得情感体验的重要场所。空间类NFT作为基本的构成单元,其内在美学价值的提升成为优化虚拟文化空间美学体验的关键。本文通过分析美学价值内涵、功能和表征,构建了空间类NFT美学价值识别体系,指出空间类NFT的美学价值主要表现在参与者的身份认同度、文化与审美度和社会互动协作度。研究选取空间类NFT游戏“异世界”作为案例,采用其公开数据作为实证研究支撑,通过案例分析游戏表现,探索空间类NFT美学价值的提升向度,指出了提升空间类NFT美学价值的策略:一是强化创新设计越轨性,增强虚拟文化空间的独特性;二是增强互动性,促进虚拟文化空间与现实世界的融合,提升用户参与度;三是增强超现实性,利用多感官反馈技术,强化用户的沉浸体验。As virtual online scenarios continue to expand,virtual cultural spaces are increasingly becoming important venues for emotional experiences.Spatial NFTs,as fundamental building blocks,play a key role in enhancing the aesthetic experience of virtual cultural spaces.This study constructs a spatial NFT aesthetic value identification frame-work by analyzing the connotations,value,and functions of aesthetic value.It argues that the aesthetic value of spa-tial NFTs is primarily reflected in three dimensions:participant identity recognition,cultural and aesthetic apprecia-tion,and social interaction and collaboration.The study selects the spatial NFT game Otherworld(Bored Ape Yacht Club)as a case study,using its publicly available data for empirical analysis.By examining the game's perform-ance,the research explores approaches to enhancing the aesthetic value of spatial NFTs.The findings suggest three key strategies:(1)Innovative design,such as increasing transgressiveness to enhance the uniqueness of virtual cul-tural spaces;(2)Enhancing interactivity,fostering integration between virtual cultural spaces and the real world to improve user engagement;and(3)Enhancing surrealism,leveraging multi-sensory feedback technologies to deepen user immersion.

关 键 词：场景理论 空间类NFT 美学价值 

分 类 号：G124[文化科学]