文旅融合视域下艺术集聚的场景构建与优化路径  

Scene Construction and Optimization Path of Art District from the Perspective of the Integration of Culture and Tourism

作　　者：齐骥[1] 赵梦笛 QI Ji;ZHAO Meng-di(School of Cultural Industries Management,Communication University of China,Beijing 100024)

机构地区：[1]中国传媒大学文化产业管理学院,北京100024

出　　处：《艺术百家》2025年第1期49-56,共8页Hundred Schools In Arts

基　　金：2023年度国家社科基金重大项目“推进文化自信自强的时代背景与现实途径研究”(项目编号:23ZDA081)阶段性成果之一。

摘　　要：在文化与旅游深度融合背景下,我国艺术集聚呈现出多样化的形态类型,其场景构建在释放文旅消费潜力、重塑地方文化形象等方面具有显著潜力。以场景理论为分析框架,选取“只有河南·戏剧幻城”作为研究案例,通过Python软件爬取携程网的评论数据,结合文本分析工具,从游客感知视角探讨艺术集聚旅游目的地的场景构建以及价值表达,提出了以场景赋能艺术集聚区与旅游融合发展的优化路径:构建复合型文化舒适物系统,强化空间组合效应;创新艺术旅游产品体系,培育特色融合IP;构建多元主体协同机制,激发场景的艺术蜂鸣;提升场景溢出价值,释放艺术与文化旅游融合潜能。Against the backdrop of the deep integration of culture and tourism,art districts in China have exhibited di-verse forms and types.The scene construction has shown greater potential in releasing the consumption potential of cultural tourism and reshaping local cultural images.Taking the scene theory as the analytical framework and selecting"Unique Henan·Land of Drama"as the research case,we crawled the review data from Ctrip.com using Python software and combined it with text analysis tools to explore the scene construction and value expression of art district tourist destinations from the perspective of tourists.The optimization path of empowering art district areas and their in-tegration with tourism through scenes lies in constructing a composite cultural amenities system and strengthening the spatial combination effect;innovating the art tourism product system,and cultivating characteristic integrated IPs;building a multi-stakeholder collaboration mechanism,and stimulating the artistic buzz of scenes;enhancing the spill-over value of scenes,and releasing the potential of the integration of art and cultural tourism.

关 键 词：文旅融合 艺术集聚区 场景构建 只有河南·戏剧幻城 

分 类 号：G124[文化科学]