新时代青年传播革命英烈精神的实践研究——以B站视频为分析对象  

Practical Research on Youth Dissemination of the Spirit of Revolutionary Martyrs in the New Era——A Case Study of Bilibili Videos

作　　者：周栋 Zhou Dong(Student Affairs Office,Huaqiao University,Xiamen,Fujian,361021)

机构地区：[1]华侨大学学生处,福建厦门361021

出　　处：《高校辅导员学刊》2025年第3期84-89,100,共7页Journal of College Advisor

基　　金：福建省教育系统哲学社会科学研究项目“革命文化在青年中的有效传播研究”(JSZF24003)。

摘　　要：文章以B站革命英烈精神相关的视频及其互动数据为分析对象,在视频生产层面,立足传播者视角,从内容呈现、价值镌刻角度切入,探讨了青年群体传播革命英烈精神的创新实践;在视频互动层面,从用户视角探究了青年网民弘扬革命英烈精神时基于共同体意识的认知、缅怀和致敬的情感以及理性自信的行为意向。文章提出了降低受众认知负荷,提升内容吸引力;整合多维叙事工具,提升互动参与性;构建共同意义空间,提升青年认同感等数字时代弘扬革命英烈精神的有效策略。The study analyzes Bilibili videos and their interaction data related to the spirit of revolutionary martyrs.At the video production level,it explores innovative practices employed by youth in disseminating the spirit of revolutionary martyrs from the communicator's perspective,focusing on content presentation and value inscription.At the video interaction level,from the user perspective,it reveals young netizens'community consciousness,commemorative sentiments,tribute expressions,and rationally confident behavioral intentions in promoting this spirit.The study proposes effective strategies for the digital age:reducing audience cognitive load to enhance content appeal;integrating multidimensional narrative tools to increase interactive engagement;and constructing shared meaning spaces to strengthen youth identity.These strategies aim to amplify the dissemination of the spirit of revolutionary martyrs in contemporary contexts.

关 键 词：B站 革命英烈精神 青年 

分 类 号：G641[文化科学—高等教育学]