农业产业组织参与对农户绿色生产行为的影响  

The Impact of Agricultural Industry Organization on Farmers'Green Production Behavior

作　　者：黄凤[1] 李浩 田泽 李孝忠[1,3] HUANG Feng;LI Hao;TIAN Ze;LI Xiaozhong(Northeast Agricultural University,Harbin 150030,Heilongjiang,China;Nanjing University of Finance and Economics,Nanjing 210023,Jiangsu,China;Heilongjiang Academy of Green Food Sciences,Harbin 150000,Heilongjiang,China)

机构地区：[1]东北农业大学,黑龙江哈尔滨150030 [2]南京财经大学,江苏南京210023 [3]黑龙江省绿色食品科学研究院,黑龙江哈尔滨150000

出　　处：《东北农业大学学报(社会科学版)》2025年第2期53-63,共11页Journal of Northeast Agricultural University:Social Science Edition

基　　金：国家社会科学基金一般项目“基于异质性主体需求的农业产业链逆向整合机制研究”(21BGL286)。

摘　　要：实现农户农业生产方式向绿色转变是推动农业绿色发展的重要任务,农业产业组织是助力农户绿色生产行为实施的关键主体。基于462户农户调研数据,实证探讨了农业产业组织参与对农户绿色生产行为的影响。研究发现,农业产业组织参与能够有效促进农户绿色生产行为的实施。感知价值在农业产业组织参与影响农户绿色生产行为中发挥中介作用。进一步研究表明,农业产业组织参与对不同特征农户绿色生产行为的影响存在差异,且具有“扶弱”特征,即其对小规模农户以及农业生产精力投入相对有限的兼业农户的带动作用更加明显。因此,应发挥农业产业组织带动作用,重视感知价值的内在驱动,并关注农业产业组织参与在促进农户绿色生产行为方面的“扶弱”效应,与政府作用形成配合,进而有效促进农业绿色发展。Realizing the transformation of farmers'agricultural green production methods is an important task for promoting the green development of agriculture.Agricultural industrial organizations are key players in facilitating farmers'green production behaviors.Based on the survey data of 462 farmers,this paper empirically explores the impact of agricultural industrial organization participation on farmers'green production behaviors.The research finds that the participation of agricultural industrial organizations can effectively promote the implementation of farmers'green production behaviors.Perceived value plays a mediating role in the impact of agricultural industrial organization participation on farmers'green production behaviors.Further research shows that the impact of agricultural industrial organization participation on the green production behaviors of farmers with different characteristics is differentiated and has a"helping the weak"feature,that is,its driving effect on small-scale farmers and part-time farmers with relatively limited energy input in agricultural production is more obvious.Therefore,the leading role of agricultural industrial organizations should be given full play,the internal driving force of perceived value should be emphasized,and the"helping the weak"effect of agricultural industrial organization participation in promoting farmers'green production behaviors should be paid attention to,and it should be coordinated with the role of the government,so as to promote the green development of agriculture more effectively.

关 键 词：农业产业组织 绿色生产行为 外部性 产业链整合 感知价值 

分 类 号：F323[经济管理—产业经济]