社群网络嵌入对互联网众创平台价值共创的作用机理  

The Mechanism of Social Network Embedding on the Value Co-creation of Internet Crowd Creation Platforms

作　　者：俞林[1] 印建兵[1] YU Lin;YIN Jianbing(College of Management,Wuxi Institute of Technology,Wuxi,Jiangsu 214121,China)

机构地区：[1]无锡职业技术学院,江苏无锡214121

出　　处：《山东商业职业技术学院学报》2025年第2期11-19,共9页Journal of Shandong Institute of Commerce and Technology

基　　金：江苏省社会科学基金项目“新型社群网络嵌入对互联网众创平台价值共创的作用机理研究”(22GLB041);江苏省“333高层次人才培养工程”资助项目“多重社会网络嵌入视域下虚拟品牌社区价值共创实现机制与治理策略研究”(SRC20220217);江苏高校“青蓝工程”资助“新型社群网络嵌入视域下互联网众创平台价值共创路径研究”(SJSHT2022089)。

摘　　要：随着互联网技术不断普及,众创平台已经演变成重要的价值共创场所,但并非所有平台企业均能从众创社区获得广泛共享收益。为了探究互联网众创平台价值共创的实现机制,拟通过构建创客社群网络嵌入对互联网众创平台价值共创的作用机理模型,在实地调研基础上,利用结构方程模型、多元层次回归模型对创客社群网络嵌入、互联网众创平台价值共创、创客自我决定感、创客诚意动机感知间的影响关系进行检验。结果显示:创客社群网络嵌入正向促进互联网众创平台价值共创的实现,正向影响创客自我决定感;创客自我决定感对互联网众创平台价值共创具有正向作用,且在创客社群网络嵌入与互联网众创平台价值共创间起正向中介作用;创客诚意动机感知在自我决定感与互联网众创平台价值共创间存在正向调节效应。With the continuous popularization of Internet technology,the maker platform has evolved into an important place for value co creation.However,not all platform enterprises can obtain widely shared benefits from the maker community.In order to explore the realization mechanism of the value co creation of the Internet maker platform,it is proposed to build a mechanism model of the role of maker community network embedding in the value co creation of the Internet maker platform.On the basis of field research,structural equation model and multiple hierarchical regression model are used to test the impact relationship between maker community network embedding,Internet maker platform value co creation,makers’sense of self-determination,and makers’perception of sincere motivation.The results show that the network embeddedness of the maker community positively promotes the realization of the value co creation of the Internet maker platform,and positively affects the makers’sense of self-determination;Makers’sense of self-determination has a positive effect on the value co creation of the Internet maker platform,and plays a positive intermediary role between the network embeddedness of the maker community and the value co creation of the Internet maker platform;Makers’perception of sincerity motivation has a positive moderating effect between the sense of self-determination and the value co creation of the Internet maker platform.

关 键 词：互联网众创平台 价值共创 社群网络嵌入 自我决定感 

分 类 号：F724.6[经济管理—产业经济]